IAB UK: Could ‘Pseudonymous Data’ be the Compromise Where the Privacy Battle is Settled?
Nick Stringer is Director of Regulatory Affairs at IAB UK. Here he addresses the European Commission’s draft data protection proposals: what you need to know...
Tagged: advertising
Google Upgrades AdWords To Focus On Mobile
In 2012, Google’s advertising revenues were more than $40 billion, and the bulk of that was earned from their AdWords product. Now Google has completely...
Last-click attribution is undermining your hard work
As a simple example we looked at a client which provides us information about the channel each conversion was attributed to. Using this data we...
The Agency And Consultancy Collision
One of the biggest trends in the digital advertising/marketing space is the movement to replicate more traditional consultancy-like models. It is not a new business...
Millennial Media Talks Tablets and New Tablet Rich Media Features
As tablet adoption surges, so too are the opportunities for mobile advertising on tablets. This week, leading independent mobile ad network Millennial Media revealed some...
Amazon Mobile Ads API: Industry Reaction
Amazon unveiled Monday what looks to be the first step in rolling out its mobile ad network, with the launch of an ad API for...
E-commerce Update: Consumers Strongly Favor Tablets
2012 was a great year for infographics about mobile advertising, and this one from the folks over at Miva Merchant is no exception. The e-commerce...
Cracked Tears Down Editorial, Advertising Wall
The Demand Media property deploys its editors to work directly with advertisers on sponsored content. Via digiday,com
Amazon Officially Enters The Mobile Advertising Business
Amazon on Monday announced the launch of the Amazon Mobile Ads API for developers. This news officially puts the online retail giant on a crash...
Mobile Web Users Increasingly Comfortable with Mobile Ads
No one is saying that mobile ads have found their sweet spot with consumers yet, but they have at least achieved a new level of...
Three reasons why advertising and social media don’t mix
The struggle for power which brands are destined to lose Advertising grew up in an era of the ‘captive audience’, where large numbers of people...
Online Advertising Climate in Germany: the adscale Analyzer 1/2013
The German market for digital advertising is currently being shaped by two main developments: the demand for automated media purchasing, as well as efficient campaign...
Infographic Exposes European State of Mobile Advertising
Advertising automation company Rubicon Project has just published a new infographic that provides a comprehensive overview of the European market for mobile real-time bidding (RTB)....
Using emotional intelligence to optimise conversion rates
1. Think emotional Many people think they act consciously when they go shopping. However, studies have revealed that 95 percent of all purchasing decisions – online...
WireColumn: Content & Persuasion, the Ad Tech End-Game
Ezra Pierce is co-founder at PubSquared. Advertising is about one thing: persuasion. You put an ad in front of a person, they see it, a...
Advertisers want new ad units, but aren’t quick to embrace them
The Rising Stars, which include a 927×250 Billboard and a Sidekick that expands to 850×700, are generally bigger, bolder and more interactive than their older...
