Major Ad-Technology Company Bars Breitbart News for Hate Speech
AppNexus, a major advertising technology provider, has barred Breitbart News from using its ad-serving tools because the conservative online publisher violated its hate speech rules....
Tagged: advertising
About 30% Australians use ad blockers: IAB study
Almost 30 per cent of Australian consumers are now using ad blocking technology on one of their devices according to a new study released by...
PulsePoint Launches First Customized Programmatic Ad Platform for Healthcare
PulsePoint Launches the First Health Programmatic Advertising Platform Focused on Solving Problems for Healthcare Marketers Healthcare Veteran, Chris Neuner, Brought on to Lead PulsePoint Health...
NYC: The Brave New World of Data, Connectivity & DOOH
Digital Out Of Home has experienced incredible growth and no less in the vibrant, connected, and visual city of NYC. However, writes Ben Putland (pictured below),...
Programmatic in Deutschland wächst; Teads vermarktet Spiegel Online
ExchangeWire bündelt die wichtigsten Nachrichten aus der Region DACH. Diese Woche: Programmatic in Deutschland auf Wachstumskurs; Teads übernimmt Outstream-Vermarktung von Spiegel; Adblock-Rate in Deutschland sinkt;...
PII: Innocean’s Shamsa Jafri Talks Data Quality And Quality Data Scientists
AdExchanger | This is the fifth installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Read previous...
MOBKOI Responds to Publisher Demand with Launch of New Creative Studio
Publishers benefit from further mobile monetisation and creative offering for their clients with direct access to MOBKOI Studio Mobile marketing specialist, MOBKOI, has launched MOBKOI...
What’s Up with Mobile and Digital Marketing Budgets? They’re Bigger, Suggests New Gartner Survey
Marketing departments in the U.S. and UK should be sending up a big cheer these days. That’s because a new survey by research firm Gartner,...
Facebook Updates Metrics & Reporting; LiveRamp Buys Arbor and Circulate
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook updates metrics and reporting; LiveRamp buys Arbor...
How programmatic out-of-home can aid influencer marketing campaigns
Everyone is looking for a method to create targeted content that audiences are searching for, through the right channels/publications which allow transparent measurement with positive...
Real-Time Media Buying is Just the Tip of the Programmatic Iceberg
Programmatic advertising is still not used to its full potential. In this piece, Chris Le May (pictured below), SVP and MD Europe and emerging markets, DataXu, specifically...
Why Mic is going all-in on Instagram with a 10-person team
Many publishers have focused on building audiences on Snapchat. But for those without one of the coveted channels in the app’s Discover section, Instagram is an...
How Myntra expanded its app user base and tripled its ROI
Indian mcommerce platform Myntra was looking to expand its user base shortly before running one of its large sales this year. Background Before starting the...
JWT bags global digital business for Lux
After a multi-agency digital pitch, J. Walter Thompson has been named agency of record for Lux’s global digital strategy and content business. The win is...
Y&R Philippines hires Randy Aquino as CEO
Y&R has appointed seasoned adman Randy Aquino as the new Chief Executive Officer of Y&R Philippines, effective December 2016. Mr Aquino returns to advertising, and...
Programmatic: The More Things Change, the More they Stay the Same?
In the latest column from the IAB’s Display Trading Council, council members give their views on what has changed in the programmatic space over the...
