Facebook rolls out Creative Hub globally for marketers
Facebook has launched Creative Hub available for the entire industry to use worldwide. Facebook is also introducing a new Inspiration Gallery that will showcase examples...
Tagged: advertising
Programmatic to grow 31% in 2017, ahead of social & video: Report
Programmatic advertising will grow 31 per cent in 2017, faster than all other digital channels, according to Zenith’s Programmatic Marketing Forecasts. The Zenith report, which...
Cathay Pacific turns aircraft into wedding venue for new campaign
McCann Hong Kong and MRM//McCann Shanghai have launched ‘Marriage in the Air’ symbolising the closer relationship between Cathay Pacific and the newly rebranded Cathay Dragon....
Exponential Creates an Augmented Reality Ad Experience with New Face Filter VDX Ad Unit
Innovative format enables brands to produce facial overlays for display and in-stream ads London: Exponential Interactive, one of the largest digital advertising companies reaching over...
Reddit: ‘It’s Become A Kind Of Mission To Try And Make Advertising Suck Less’
AdExchanger | Reddit spent most of 2015 in a state of turmoil – executive shuffles and users in revolt over policy changes amid concerted and...
Political Parties Need to Look at How Brands Control Their Media Narrative
This year has proven to be an interesting year for advertising; and one area in particular that has stood out has been global politics. On the...
Data Availability Can Fix APAC Lack of Programmatic Trust
Marketers in Asia-Pacific are finding it tough to place complete trust in programmatic due to the lack of data, which can otherwise allow them to...
JWT China names Carter Chow as CEO
J. Walter Thompson Asia Pacific CEO John Gutteridge has appointed Carter Chow to the role of China CEO, and promoted George Shi to the position of...
Facebook Retires Atlas; INVIDI Acquired by AT&T, DISH & WPP
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Facebook shutters Atlas; INVIDI changes ownership; Programmatic...
Comic: Picky Eater
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Havas Village Australia bags mandate for OFX & MyRepublic
The Havas Village has secured the services of two major new clients to its growing roster as its successful integrated model continues to deliver opportunities...
‘So, you want to start an adtech company? Easy.’ by Tom Henriksson, Partner, OpenOcean
It’s easy to start a tech company within the advertising industry. Finding people with the technical know-how and the industry knowledge to build some kind...
Consumers Only Seriously Consider Two Brands; AOV Increasing on Smartphones
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Select Media opens sales office in Singapore
Select Media is opening an operational sales office, with people on the ground, in Singapore. Select Media is a video supply platform for premium publishers,...
Two Former Cablevision Execs Hope To Take Local TV Targeting Tactics National
AdExchanger | Two former Cablevision execs – former COO Kristin Dolan and former media sales President Ben Tatta – are bringing their experience in local...
NTU Singapore picks JWT as its creative agency
J. Walter Thompson has been appointed by Nanyang Technological University (NTU Singapore) to develop an integrated campaign for its 2017 undergraduate admissions. NTU has been...
