eXelate Expands in Israel, Following Year of Company Milestones Including 50% Growth
Recently Named to Deloitte Technology’s Fast 500 and Forbes Most Promising Companies, Company Plans to Grow Israel Team by 30 Percent in 2014 TEL AVIV,...
Tagged: advertising
The Weekly Digital Marketing Update @ Copenhagen INK (24-02-2014)
Asia Digital Marketing News SMS and Social Media are The Peanut Butter and Jelly of Modern Mobile Marketing What’s the biggest threat to the agency...
More Acquisition Buzz In Millennial Media’s Future
Millennial Media is at a crossroads. With a new CEO and recent acquisition, the Baltimore company has made several moves to strengthen its position in...
ActionX Expands Operations in West Coast with Addition of Nate Feduska, VP Advertising Sales
Former Amobee Executive to Lead Expansion of ActionX and Build Strategic Partnerships for Mobile Retargeting Platform NEW YORK – ActionX (www.actionx.com), the first platform that...
What’s the biggest threat to the agency model?
The theme for this year’s Digiday Agency Summit was “hacking advertising,” and for many of the speakers at the event, that simply meant trying to...
Amobee Unveils Mobile App Reporting And Analytics Tool, Monitors IDFA Developments
Mobile advertising firm Amobee launched Wednesday a platform update, Amobee LTV (an acronym for “Lifetime Value”), designed to provide app publishers and advertisers insights into...
The Weekly Digital Marketing Update @ Copenhagen INK (17-02-2014)
Asia Digital Marketing News Kay Jewelers’ Hashtag #ekbkw Was Asking For It Confessions of Big Brand Social Media Managers Registration Still Open for mobileStorm’s Casino...
Microsoft Injects More Transparency Into Ad Exchange, Stops Short Of Including Audience Targeting
Microsoft is providing more transparency into the inventory on the Microsoft Advertising Exchange. The inventory on the Exchange was previously sold in a “blind” manner...
Acxiom Audience Operating System™ Builds Momentum, Adds New Features
Marquee partnerships accelerate; accolades continue Acxiom® (Nasdaq: ACXM ), the leading enterprise data, analytics and data-driven platform solutions company, announced the addition of several new...
How Apple Burned The Ad Industry Again
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Integral Ad Science Acquires Mobile Analytics Company Simplytics
Introduces Ad Verification and Viewability Across All Digital Channels, Including In-App and Mobile Web New York, NY – Integral Ad Science, the leading global provider of actionable...
Native for advertisers: five key considerations
Strike a balance The key to effective content marketing is to strike the right balance between brand messaging and content. To be effective, content must...
The Weekly Digital Marketing Update @ Copenhagen INK (10-02-2014)
Asia Digital Marketing News Airbnb Swoops to Rescue of Reporters With #SochiProblems The Top 5 Stories in Mobile Marketing and Advertising This Week The Anatomy...
Bots Set Their Sights On Targeted Ads
Targeted advertising and programmatic buying changed the advertising landscape by enabling marketers to purchase and scale impressions from specific audiences. But the growth in targeted...
Defining SSPs, Ad Exchanges And Rubicon Project
The distinction between an ad exchange and a supply-side platform (SSP) has become muddled as the once disparate but complementary technologies have merged. Rubicon Project’s...
DG Transaction Spawns Launch of Sizmek Online Ad Tech Company
Move Signals Close to $485 Million Sale of DG TV Business to Extreme Reach New York, NY – Signaling the close of the sale of...
