Neo@Ogilvy augments focus on ‘performance media’ in HK
Responding to the growth in the demand for performance media in Hong Kong, Neo@Ogilvy, Ogilvy’s global media agency and performance marketing network, has bolstered its...
Tagged: advertising
Revenue Opportunities in Mobile Video Advertising…
Revenue Opportunities in Mobile Video Advertising buff.ly/PiaDgZ
The Weekly Digital Marketing Update @ Copenhagen INK (10-03-2014)
Asia Digital Marketing News Airbnb comes to the rescue of those with #SXSWproblems MMW in Austin for SXSW For new era, Time ups its digital...
OpenX Appoints Digital Media Veteran Tom Fuelling as Chief Financial Officer
Former Hulu CFO Brings More Than 25 Years of M&A and IPO Experience; Appointment Comes During OpenX’s Rapid Global Growth LOS ANGELES – OpenX Technologies,...
AdMonsters Meetup – SF
Event Type: Technical Forum Geographic area: US/North America Tuesday, March 25, 2014 Sub Headline: Drink, Mingle and Talk Cross-Channel Event promo: AdMonsters partners up with...
As Digital Call Tracking Spikes, Telmetrics Looks Ahead
Call-measurement company Telmetrics says it’s seeing digital call tracking jump among its customer base of agencies, publishers and brands. The company’s core business focuses on...
Clear Channel Airports and Adlux Create First Global Private Digital Aviation Advertising Network
Sought After Private Aviation Business Traveller Audience Delivered to Brands at International Scale in One Stop NEW YORK – Adlux, the private aviation media market...
Weather Company Previews Digital Redesign, More Reality TV at ‘Allfront’ Event
Celebrity meteorologists Sam Champion and Jim Cantore took the stage in front of a few hundred advertising executives in New York today, pitching a new...
The Weekly Digital Marketing Update @ Copenhagen INK (03-03-2014)
Asia Digital Marketing News At Home on the Range: The Psychology of Mobile Al Jazeera launches campaign to free jailed journalists Advertisers Ramp Up Performance-Based...
#Stopthemadness: Advertisers are guilty of hashtag abuse
If the first couple of months are any indication, 2014 promises to be the year that traditional advertising fell in love with the hashtag. Every...
Olympics yogurt spat gave Chobani $70 mil. free media
Greek yogurt wasn’t even a thing in the U.S. a few years ago, but today you can’t walk through a grocery store’s dairy section without...
OPS V
Event Type: OPS Geographic area: US/North America Tuesday, June 10, 2014 Sub Headline: How Digital Marketing Works Event promo: OPS is a unique opportunity to...
ChoiceStream CEO Discusses Pivot Decision And Its Embrace Of Programmatic Ads
One of the key strengths of a business is knowing when to pivot. For demand-side audience-targeting platform ChoiceStream, that involved switching from product recommendation software...
10 Steps to Effective Data Stewardship Outlined in New IAB Best Practices Guide
IAB Data Council Provides Foundation for Ongoing Expansion of Digital Advertising Through Quality Data Management PALM DESERT, Calif. – Although ethical and efficient data flow...
Display Ad Glasnost: Google And Russia’s Yandex Connect On RTB
Russian search engine Yandex and Google have agreed to give their respective advertisers mutual access to the real-time bidding (RTB) ad exchanges. Under the agreement,...
Advertisers Ramp Up Performance-Based Mobile Advertising
Just in time for Mobile World Congress this week in Barcelona, Spain, the mobile advertising experts at MassiveImpact have published a new report that highlights...
