BW Businessworld and Digital Market Asia are back with the second edition of India’s Top Digital Planners to recognise professionals in media planning. The forum celebrates the...
Ad fraud appears on over half (52 per cent) of uncertified apps and in nearly one tenth (8 per cent) of certified app traffic, according...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 17/12/2016
Ads have already come to the so-called Internet of Things, an Interactive Advertising Bureau report has found. The trade organization surveyed consumers about “IoT” devices,...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Following Integral Ad Science’s recent announcement that it will open source its mobile verification software development kit (SDK) for media quality measurement, ExchangeWire caught up with Jason...
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Neustar acquired by private investors; AppNexus start...
About 94 per cent of video ads served in SEA food and drink campaigns are 30 seconds in duration, despite securing over 20 per cent...
2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but it has certainly been memorable....
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 15/12/2016
Of course, there is a clearer dividing line between marketing tech and ad tech: personally identifiable information, or PII. Marketers today have two different types...
“It’s now clear that so-called ‘fake news’ can have real world consequences,” Hillary Clinton said last week in one of her first speeches since her...
Global advertising is predicted to reach USD547 billion (+ 4.4 per cent) in 2017, with digital’s share to reach 33 per cent, according to the latest figures...
FCB has appointed Frederico Sartorelo as Executive Creative Director for FCB Shanghai international clients. Mr Sartorelo has more than 20 years of advertising experience with an exceptional...
Integration of Jivox IQ and AppNexus Programmable Bidder gives marketers unprecedented power to transform retargeting ads into highly effective sales-conversion campaigns with sophisticated message personalization...
Agency founders love to give advice. The creative trades are awash in wisdom from successful CEOs and CDs who launched businesses, seemingly on a wing...
The last 12 months has been a year of profound change: self drive cars and virtual reality all made leaps forward. So did artificial intelligence....
After more than fifteen years working in digital media and advertising in Asia, I have learned that change is the only thing we can be...
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