Salesforce Acquires Krux; Criteo Buys HookLogic
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Acquisition news with Salesforce to buy Krux and Criteo...
Tagged: advanced
Adobe & Microsoft sign cloud partnership
At Microsoft Ignite, Adobe and Microsoft signed a strategic partnership to help enterprise companies embrace digital transformation and deliver compelling, personalised experiences through every phase of...
Mobile web display & in-app ads lead the way for APAC retailers
Seven in ten APAC retail marketers will prioritise mobile web display and in-app advertising over the next 12 to 18 months, according to Criteo’s World...
Havas Media ANZ bolsters commercial expertise team
Havas Media’s commitment to being one of ANZ’s most technologically-advanced media agencies has signalled the creation of two new senior roles in the business, charged...
Fewer Silos & Better Adaptation: A Recipe to Realise the Programmatic Promise?
Following another successful ATS London event, Victoria Usher (pictured below), managing director, GingerMay PR, reflects on one of the many engaging panel discussions during the...
Beeswax Receive Series A Funding; Adform Make DMP Standalone
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m) for Beeswax; Adform’s Audience Base...
What the Rio Olympics Can Teach US Marketers About Targeting Sports Fans
Today (30 August), Digilant released some new online behaviour analysis on US sports fans of the Rio Olympics. The research shows that not all Olympics...
PII: Talking With Mindshare Data Wonk Nazanin Jazayeri
AdExchanger | This is the first installment in “PII,” a series featuring the talent that makes the wheels turn in our data-driven advertising world. Nazanin...
Consolidation is Rampant in 2016 Marketing Technology Industry
While the years 2014 and 2015 were each once heralded as “the year of ad tech consolidation,” 2016 may easily blow away anything previously witnessed...
The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk prepares for IPO; Anti-Fraud Certificate...
UK Not Ready for Smart Tech Lifestyle; Mobile & the Customer Purchasing Journey
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
AKQA on search marketing in a post-browser future
You open a browser, head to your favorite search engine, and fire off a query for the latest piece of trivia you need to know...
For Programmatic TV, One Size No Longer Fits All
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Walt Horstman,...
Rubicon: Opening of Google Dynamic Allocation May Reduce Need for Header Bidding in APAC
Header bidding has been touted in Australia as a way to increase inventory yield and establish better transactions, but Google’s move to open up external...
After The EBay Split, Commerce Giant Magento Acquires An Advanced Analytics Shop
AdExchanger | One year ago, eBay put its enterprise marketing assets up for sale, and its commerce platform Magento was taken private again. Now Magento...
Gamned Opens Office in Brazil; Chilean Mobile Market to Reach 13 Million Users in 2016
This week in the Latin American Roundup: French company Gamned opens a local office in Sao Paulo, Brazil, led by Olivier Goulon, co-founder; Chilean Mobile...
