Copenhagen INK

For Programmatic TV, One Size No Longer Fits All

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AdExchanger |

“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Walt Horstman, president at AudienceXpress. When programmatic TV buying first started gaining relevance a few years ago, its key value to agencies was to combine advanced data licensed from single-sourced data providers such as… Continue reading »

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Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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