Marketing in a multi-device world: Of omnichannel, design & attribution…
We live in a hyper-connected world. Consumers have access to a range of devices and switch seamlessly between screens for their digital needs. It is...
Tagged: advanced
Closing the Loop on Sales with Attribution
Elizabeth Jackson, HookLogic, CMO and EVP corporate strategy, offers opinions on how attribution modelling can be used to combat some of the most challenging trends...
Who to Watch in 2015
ExchangeWire Research’s head of analysis Rebecca Muir draws up a definitive list of which companies will make waves in the ad tech and martech sectors,...
Top 5 trends that will shape APAC marketing in 2015
We all know that there has been a massive shift in the way we do marketing. This has been driven by changing behaviors in how...
Does social engagement convert to site visits?
Social media has been a buzzword for a long time. But what impact does it really have? SocialBakers conducted a study that showed that social...
#sowhoknew: Ashton Kutcher gets offered a job in media? – CES 2015 Day 4
I’m going to offer Ashton Kutcher a job. Given the fact that he is most notably an actor (who, as one member of the audience...
Sony Pictures hack the ‘perfect APT story,’ says ESET
The Sony Pictures Entertainment hack was an incident that one could only be described as the ‘perfect Advanced Persistent Threat (APT) story,’ according to Juraj Malcho,...
Rob Norman, GroupM Chief Digital Officer, Talks Programmatic Strategy, Ad Tech & How Agencies Remain Competitive
Rob Norman is the Chief Digital Officer of GroupM Worldwide, and leads a community of over five thousand digital specialists around the world. Here Norman...
Brands to move forward with agility marketing in 2015
In 2014, television evolved into an all-encompassing category: one that streams Internet video content on computers and mobile devices, as well as broadcasts on-demand entertainment...
Asia leads the way as mobile transitions from research to purchase
Mobile’s impact on buying behaviour has been viewed with mixed feedback over the last year. Where 2014 began with conversations around ‘showrooming’, defined as the...
India, Indonesia lead APAC ad spend growth, China slows down: MAGNA
MAGNA Global has revisited it ad spend forecast numbers as the year comes to a close and the dynamics of various markets become clearer. While the...
Millennial Media completes Nexage acquisition
Millennial Media has completed its acquisition of mobile supply-side platform (SSP) and programmatic player Nexage. This acquisition creates a complete mobile ad technology stack for...
SpotXchange rides programmatic growth wave, quadruples revenue
SpotXchange, a video advertising platform, is bidding farewell to 2014 on a positive note with a strong performance to show in its financial results. Most...
Industry Execs On Ad Servers And The Value Of Proprietary Tech
There’s no doubting the ad server’s importance in managing digital media. “It is the central hub for all digital placements, and provides advanced reporting on things...
Entrepreneurship: APAC social media agencies’ key differentiator
APAC and social media are two ingredients that make way into most growth plans of global marketers. APAC poses both an opportunity and a challenge,...
‘Sales Jobs Will Be More Data-Driven And Less About Martini Lunches’
In the countdown to this week’s ATS Paris, ExchangeWire catches up with Fabien Magalon, La Place Media, CEO, to get his insights on the French...
