Mike Harty, PowerLinks, co-founder, and ExchangeWire columnist, examines the latest IAB ad spend figures and the history of programmatic advertising, to demonstrate how publishers are...
Take a look around when you’re walking down the street, and I’ll be surprised if you don’t find just about everyone checking their phone. Many probably...
In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara Krumholz, DynAdmic, general manager, LatAm,...
Even within the fast-growing Asia-Pacific region, ASEAN countries stand out for their tremendous increase in costumers’ time spent online, participation in social media and online...
Criteo, the performance marketing technology company, has released its Q1 2015 State of Mobile Commerce Report, highlighting that mobile devices are now responsible for more...
The emergence of publisher consortia was underlined in recent weeks as UK publishers began to band together en masse. A month ahead of ATS Paris,...
With a recent survey from MediaQuark showing 75 per cent of APAC advertisers plan to increase spend on data driven marketing in 2015, this promises...
In a world where user-centricity has become king, buying TV ad space for generic audiences is now an outdated approach. Unsurprisingly, there’s been speculation of...
Four of the world’s top premium publishers are taking the fight to the industry’s internet behemoths when it comes to ad dollars, by pooling their...
Mike Harty, PowerLinks co-founder and ExchangeWire columnist, accepts the need for regulation in the native advertising space, but argues that a line must be drawn...
It is going to be a very busy year for Opera Mediaworks in Asia Pacific. The appointment of a regional lead to increase revenue, strengthening...
Southeast Asia is a diverse corner of the world. In some countries, technology is highly advanced and ingrained into people’s lives, while, in others, the...
To be held from March 2-5 in Barcelona, Mobile World Congress will centre on what many industry pundits believe is the new frontier for mobility:...
Havas Media Group is taking its content offering a notch up through a global partnership with content marketing platform, NewsCred. Havas officials state that the...
The total spend on mobile advertising increased from USD 2.3 billion in 2010 to 25 billion in 2014 (Statista 2015) – that’s approximately a 246...
Palo Alto Networks believes that its Traps Advanced Endpoint Protection addresses many of today’s trickiest security pain points, and heralds a paradigm shift from detection...
More
