Background: Sambreel’s AdWare was Ostensibly Shut Down Last Year. On December 9, 2011, the Wall Street Journal called Sambreel out for illegitimately injecting ads into Facebook...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 14/08/2013
“The Jockey,” The New York Times’ new 10,000-word profile of horse racing legend Russell Baze, will draw comparisons to “Snow Fall” for its immersive web...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 13/08/2013
As things stand, brands are buying thousands of impressions on a cost per thousand basis and blithely accepting the reported click-through rate (CTR) as an...
Call it the vicious cycle of online advertising. As the value of standardized Web-ad inventory falls, publishers are offsetting the declines by pasting as many...
If you’ve used a free online music service, you know this feeling well: the infuriating moment your Daft Punk playlist is interrupted by an ad...
More and more these days, mobile apps are “free” to download, and supported by advertising that is shown at the beginning and throughout the app....
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 02/08/2013
Twitter last month introduced promoted tweets that can be targeted based on websites users have visited, but there was one notable omission: the little blue...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 31/07/2013
As part of its efforts to generate new sources of revenue, Foursquare is working with ad-tech company Turn to allow advertisers to use its treasure-trove...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 30/07/2013
Facebook shares on Monday rose to their highest closing price since the day after its initial public offering amid optimism that the world’s largest social...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 26/07/2013
If “native” ads are designed to mimic editorial content, should readers expect the same rigorous attention to detail that they find in news stories? In...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 25/07/2013
A new generation of mobile ad formats is doing exactly this, and by empowering the consumer to choose whether or not to engage with advertising,...
Given the explosive growth in Facebook mobile revenue, the question will ultimately rise among traditional publishers as to how they are going to capture some...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 25/07/2013
The migration of Facebook’s user base to mobile devices has been seen as an existential threat to the social network, but its mobile ad revenue...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 24/07/2013
The birth of a new British royal elicited a blizzard of Twitter posts from brands looking to emulate Oreo’s famed Super Bowl tweet. A number...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 23/07/2013
It stands to reason then that Opera also reports that rich media ads are becoming more popular with advertisers. The data is aggregated from 378...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 23/07/2013
Google announced a redesign of Gmail it late May that introduced a tabbed layout with categories like “primary,” “social” and “promotions.” Curiously absent was any...
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