Things We Learned: Newsrooms Adrift in Data Matters
It’s easy to be fed up with all the talk of big data, but there’s no doubt that data is playing a more important role...
Tagged: ads
Could Amazon Be Getting Facebook Exchange Access, Too?
Amazon, the ever-silent commerce stalwart, may be next in line to join the Facebook Exchange party, according to AdExchanger sources. Today, Facebook finally granted (long-awaited?)...
ASME Releases Tighter Guidelines on Magazines’ Native Advertising
The American Society of Magazine Editors has updated its guidelines for editors and publishers to further address sponsored content and “native” advertising online. The update...
After a Long and Conspicuous Absence, Google Will Join the Facebook Exchange
After being absent for more than a year, Google will finally join the Facebook Exchange, Google said in a blog post on Friday. Google’s DoubleClick...
Associated Press Is the Latest News Organization to Try Sponsored Content
The Associated Press is planning to introduce sponsored articles into the stream of news stories on its mobile apps and hosted websites. The rollout is...
Guinness Rolls the Most Effective TV Ad of the Third Quarter According to Ace Metrix
Camaraderie and Humor Feature Prominently Among Top Ads of the Quarter MOUNTAIN VIEW, Calif. – Ace Metrix®, the new standard in television and video advertising analytics,...
With Adap.tv, AOL Beats Google In Video Ads Served
AOL’s $405 million acquisition of video ad exchange Adap.tv has already begun to pay off, at least in bragging rights. In September, the same month...
Adaptly Becomes Twitter Ads API Partner to Boost Effectiveness of Cross-Platform Native Advertising Campaigns
Social advertising company joins program in conjunction with launching the “Go” platform to provide paid media optimization and rich insights for campaigns NEW YORK – Adaptly,...
Report: Facebook Retail CPMs Have Tripled Since Q3 2012
Retailers are pouring more money into Facebook’s ad products and driving up CPM costs, according to a new report from Nanigans, an ad platform and...
Turn Digital Audience Report: Multichannel is the Marketing Multiplier, Cross-Channel Advertising Triples ROI for Brands
In 2013, there has been a 137% global increase in brands that advertise across multiple digital channels (mobile, display, social and video), according to the...
StreamGuys Powers In-Store Broadcasts for Custom Channels
Cloud-based streaming architecture supports custom music services with dynamic ad insertions for businesses BAYSIDE, CALIFORNIA — Internet music service Custom Channels is helping retail businesses like Whole Foods...
Demandbase Launches Premium Feature for Social Media Advertising
B2B Advertisers Can Now Target and Reach Specific Companies on Facebook with Demandbase; Dedicate Spend on the Businesses that Matter Most SAN FRANCISCO – Demandbase, Inc.,...
Non-Human Trafficking: Who’s to Blame For the Bots?
Nearly 10 percent of the traffic flowing through Google’s ad exchange gets blocked because the online ad giant has determined it’s junk, the work of...
$70 Billion TV Ad Market Eases Into Digital Direction
Earlier this year, DirecTV took a step into the future of TV advertising. Rather than let marketers target only shows and geographic markets, it allowed...
MeetMe Teams With Beanstock Media For Web-based Yield Optimization
Beanstock Media to employ its Publisher Trading Desk to monetize MeetMe’s web-based remnant advertising inventory NEW HOPE, Pa. – MeetMe®, Inc. (NYSE MKT: MEET), the public market...
OneSpot Turns Earned Media Into Targeted Ads
The chances of finding a company website that does not include a blog or other form of earned media is rare these days. While most...
