How Ad Agency Life Resembles The Human Centipede
What does horror movie “The Human Centipede” have in common with the ad industry? According to two ad guys at agency Cornett, Whit Hiler and...
Tagged: ads
Are You a Human Broadly Launches PlayThru Game-Based Verification Service for Brands
Replaces Incredibly Annoying CAPTCHA; Boosts Brand Recall By Over 300%; Click rate 54x industry standard Detroit – Based on very successful initial results with Ford...
Here’s How Native Ads Will Scale
Though it may reign as the advertising industry’s favorite buzzword, so-called “native” advertising has yet to prove its ability to scale. But that may not...
YuMe Targets Spam-Free Inventory with Latest Enhancement to Its Fraud Detection System
Company also introduces four anti-spam best practices to benefit the digital advertising industry REDWOOD CITY, Calif. – YuMe, Inc. (NYSE: YUME), a leading provider of digital...
‘Using Mobile Programmatic to Build Brand — One Question at a Time’, by Chris Bourke, Commercial Director EMEA, Qriously
When Gene Amdahl left IBM and founded Amdahl Corporation to sell mainframe computers in 1970, he predicted that his former employer would attempt to diminish...
Google Cranks Up Ads In Search As Keyword Prices Decline
It may have been easy to overlook how crowded with ads Google’s search results pages have become over the last couple years. But it’s hard...
Microsoft Taps ‘Super Bowl King’ Bryan Buckley For First Xbox One Ads
Here come the Xbox One ads. In preparation for its Nov. 22 launch, the Xbox One is set to air “Invitation,” a big-budget TV spot...
Google Nabs Upfront Deal With MediaVest for U.S. Advertisers
MediaVest has signed an upfront deal with Google to commit an undisclosed amount of advertiser spending toward running video, display and mobile ads on Google’s...
Instagram Rolls Out In-Stream Ads As Facebook Seeks to Boost Mobile Revenue
Instagram’s cautious roll-out of its in-stream ads is now underway. U.S. users who open the app in the coming week will see an “educational ad”...
Turner’s Ad Exchange U-Turn
Six months ago, Turner said it refused to sell its online ad inventory through exchanges. Today, it officially unveiled its very own ad exchange. The...
Salesforce ExactTarget Marketing Cloud Wins Facebook Award for Innovation
ExactTarget Active Audiences Recognized for Enabling Marketers to Power More Targeted Facebook Advertising Using Engagement Data from Email, Mobile, Social and Web INDIANAPOLIS – Global digital...
The Viewability Quandary: How to Make It Work & Who Will Actually Use It
It’s funny that viewability seems to be the hot subject in US trades at this present time. Every post I read confuses the proposition even...
This Beheading Video Is Brought to You By Nissan
When you stumble across a horrifying online video of a gruesome beheading, the last thing you expect to see is ads served against it from...
Shiny Ads Enhances Programmatic Direct Platform for Publishers and Ad Buyers
Shiny Ads Direct solutions increasingly automate the buying and selling of premium guaranteed advertising NEW YORK, NY, and TORONTO, ON – Shiny Ads, the innovator...
SpringBoard Video Strengthens Its Social Offering with New 3D Ad Unit
LOS ANGELES – Evolve Media’s SpringBoard Video, a video technology platform and solutions company, announced the newest component to its social video offering: the 3D Out-of-Player...
Microsoft Talks Ads; Real-Time Data Spews Forth
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Microsoft Talks Ads Microsoft delivered a Friday update on its latest advertising initiatives. The...
