Ad Tech M&A in 2014 Explained
M&A deals in the ad tech sector in 2014 were worth double that of the previous year, according to a report from investment advisory firm...
Tagged: ads
Now advertise on Google in Hindi
Industry experts have expressed their concerns over the lack of regional language content on web and how it acts as a deterrent for a large...
Brands to move forward with agility marketing in 2015
In 2014, television evolved into an all-encompassing category: one that streams Internet video content on computers and mobile devices, as well as broadcasts on-demand entertainment...
More analytics for YouTube videos with AdWords for Video
Google has launched the Video Analytics Page in AdWords for Video to help marketers track their video ad campaigns. The revamp will offer more YouTube...
Cookies Crumbling As Top Choice Now That Atlas Tracks Consumers via Facebook
There’s a fascinating interview at eMarketer that underscores something we’re witnessing more and more: cookies are gone as a top tech choice for tracking consumers....
Engagement, expansion and completion: Why Q3 was a great time for mobile display ads
Download:Celtra’s Q3 Mobile Display Ads Performance Report We’ve just released Q3 2014 Mobile Display Ad Performance Report, our quarterly benchmarks providing insight and market analysis...
Reduce Data Announces Launch of Dynamic Cross Platform Ads
Mountain View, CA – Reduce Data (https://www.reducedata.com/) announces the launch of dynamic cross platform ads enabling advertisers to deliver personalized ads seamlessly across multiple platforms...
70% Singapore smartphone users give thumbs up to mobile ads
Mobile advertising is seeing positive engagement with 70 per cent of the users intentionally clicking on the mobile ads, said a research titled ‘Creating Brand...
Numbers Don’t Lie: Marketers Are Gaining Significant Expertise in Programmatic Advertising
For three years now, Adform has collected data on programmatic trading, and at the end of each quarter, examined it to assess the progress being...
FB gifts marketers mobile app ads options this holiday season
With holiday season round the corner, California-based social networking giant Facebook has launched mobile app ads option. “With the holiday season now on us, mobile...
Gaming leads in-app monetisation: InMobi
Marketers and agencies are still working decoding the right marketing strategies for mobile and in the process, allowing for the mobile marketing ecosystem to attract...
Danone AQUA puts together Indonesia’s first ‘Instagram hunt’
As part of the activation for #AdaAQUA’s most recent communication, Danone AQUA Water has initiated Indonesia’s first Instagram photo hunt. Developed by VML Qais Indonesia,...
IAB Research Reveals Uptick in Mobile Usage During Commute Time in China, Providing Critical Advertising Opportunity for Marketers
Chinese Smartphone Users Interact with Mobile Ads Three Times More on a Daily Basis Than Their American Counterparts NEW YORK – A new research study...
’2013 and 2014 Was A Period Of Transition, 2015 Will Be A Different Story’
Established in France during the mid-90s, HiMedia Group can lay claim to being one of the leading lights in the European ad tech scene, and...
’2013 & 2014 Was a Period of Transition, 2015 Will Be a Different Story’
Established in France during the mid-90s, HiMedia Group can lay claim to being one of the leading lights in the European ad tech scene, and...
Google Shopping Ads Explode, Igniting Interest From Retailers (Including Amazon)
You’ve come a long way, baby. Product listing ads (PLA), which some consider the crown jewel in Google’s commerce crown, didn’t cost a thing in...
