What Display Ad Tech Can Learn From Wall Street or Not
Q&A with Mikko Kotila, Statsit CEO on display ad tech trends. Source: ClickZ Asia
Tagged: ad
Facebook Brings Ad Targeting To Newsfeed
Facebook has announced the expansion of the advertising system enabling marketers to tailor messages to users of the popular social network based on their browsing...
5 Really Creative Banner Ads
Display advertising isn’t a wasteland of creativity. Here are five campaigns that showed it’s not the box that’s important but what you put in it....
Jim Beam set to launch first national TV ad
Jim Beam has announced that it is set to launch its first national TV ad as part on a £9m investment. Maxxium UK has revealed...
A Mexican Wrestler Explains How “Native Ads” Work…
A Mexican Wrestler Explains How “Native Ads” Work lnkd.in/2Dg5vu
A Comprehensive Picture of Digital Video and TV Ad…
A Comprehensive Picture of Digital Video and TV Advertising lnkd.in/ec3Wkf
Healthy growth expected for global ad market
Beijing – China’s advertising market shows signs of slowing after years of stellar growth, but Carat remains optimistic about the global ad market. Source: Marketing...
How Publishers Define Native
For most — including the Atlantic, Politico, Gannett and others — it’s about fitting the ad into the site experience. Via digiday,com
What Digital Ad Sellers Make
For all the talk of machines, sellers of digital media take home a median compensation of $175,000, according to a SellerCrowd-Digiday survey. Via digiday,com
IAB UK: Could ‘Pseudonymous Data’ be the Compromise Where the Privacy Battle is Settled?
Nick Stringer is Director of Regulatory Affairs at IAB UK. Here he addresses the European Commission’s draft data protection proposals: what you need to know...
Tablet ad CTRs massively outperform smartphones, except in retail and dating
This is important for marketers, as the report also shows that clickthrough rates (CTR) for tablets are far higher than on smartphones in both direct...
Imagining a World Without Cookies
The use of third-party cookies is under threat. If restricted, the digital ad world wouldn’t collapse, but it would be very different. Via digiday,com
Millennial Media Talks Tablets and New Tablet Rich Media Features
As tablet adoption surges, so too are the opportunities for mobile advertising on tablets. This week, leading independent mobile ad network Millennial Media revealed some...
Millennial Media: Mobile Device Trends in Asia [Study]
In Asia Pacific, Samsung led the device manufacturer category in 2012 on the mobile ad network. Source: ClickZ Asia
Amazon Officially Enters The Mobile Advertising Business
Amazon on Monday announced the launch of the Amazon Mobile Ads API for developers. This news officially puts the online retail giant on a crash...
Coming soon: paid YouTube channels?
But under Google’s umbrella, YouTube has thrived. Usage is sky high, the company has managed to ink deals with many of the same content creators...
