eBay Heyday: Inside Retailer’s Data-Enhanced Media Business
Ever more companies on the buy side want to partner directly with publishers. Sell-side platforms (SSPs), ad networks, agencies, demand-side platforms (DSPs), retargeting networks and...
Tagged: ad
The New York Times Is Going to Label the Hell Out of its Native Ads
Among the many people who worry about native ads’ effort to mimic the surrounding editorial content, you can count New York Times Executive Editor Jill...
Yahoo Strikes DSP Deals For Guaranteed Inventory – But Right Media’s Value Remains A Mystery
Yahoo is making an unspecified portion of its reserved inventory available to demand-side platforms (DSPs), months after display rivals like AOL pledged to put its...
Twitter Brings Promoted Accounts to Timelines to Reach Mobile Users
Twitter is bringing a new and more visible ad format that promotes advertiser accounts on the service to users’ mobile tweet streams. The company has...
Answering the Call: Ad Ops In a Native World
Native advertising has developed quite the cachet in digital advertising in the past year, with even the Federal Trade Commission jumping into the debate on...
Here’s How Facebook is Pitching Video to Brands
It may have delayed its plans for large, autoplay video ads, but Facebook is already out in the market aggressively selling in-post, user-initiated video ad...
After Massive Layoffs, Martha Stewart Names a New Ad Sales Chief
After swinging the ax on about 75 employees Thursday — several of them top executives in the advertising group — Martha Stewart Living Omnimedia has...
Ad or not, soaring WestJet viral video a branding…
Ad or not, soaring WestJet viral video a branding win buff.ly/1j1ReO2
Is the Future of Programmatic all About Customisation? – ATS Paris 2013
At our recent ATS event in Paris, we gathered a number of senior European ad tech execs to discuss how customisation will define the programmatic...
Explore the 2013 AdMonsters Salary Survey
The 2013 edition of the AdMonsters Salary Survey is here! The survey explores over 30 data points on ad operations roles within publishers, agencies, networks...
Merge Ahead: Prepare For The Convergence Of Marketing And Ad Tech
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
VPAID Errors and Other Pitfalls of Programmatic Video
“What’s up with my fill rate? Why are the video ads loading so slow?” Those are the two questions publishers really don’t want to be...
Best Practices for Reducing Traffic Fraud Risk Unveiled by IAB
Specific Strategies Recommended for Buyers, Publishers and Networks To Identify False Traffic and Mitigate Its Adverse Effects, in New Document Released for Public Comment NEW...
AdMonsters Publisher Maturity Index: The Initial Findings
With the swift and continuing evolution of ad operations, the challenges publishers face when evaluating their capabilities abound. Informed decisions on how and where to...
Agencies, Partners Parse Twitter’s Foray Into Retargeting
Both agencies and ad partners draw comparisons between Twitter’s launch on Thursday of retargeting product Tailored Audiences and Facebook Exchange (FBX). Just how technically similar they...
Forget Me Not: Mobile App Developers Retarget Ads To Keep Users From Leaving
Retargeting advertisements across mobile apps is quickly becoming a critical component of app developers who want to not only drive app installs but also move...
