MediaMath Acquires Another Piece Of Its Cross-Device Puzzle: Tactads
There are two general methods for targeting consumers as they flit across desktops and devices: match various online log-ins and/or make educated guesses about an...
Tagged: ad
Despite Solid Q1 Ad Revenue Growth, The New York Times Warns Of Potential Decline
The New York Times saw total Q1 2014 revenues increase 2.6% year over year to $390.4 million from $380.7 million. Advertising revenue increased year over...
YouTube Product Head Shishir Mehrotra Steps Down
YouTube’s VP-product, Shishir Mehrotra, has stepped down as the Google-owned video service’s head of product. The move marks the biggest shakeup in YouTube’s executive ranks...
Zuck’s Next Mobile Move May Be His Biggest
What does Facebook CEO Mark Zuckerberg have planned for mobile now? Perhaps something bigger than we’ve ever seen before from the social networking giant. According...
Twitter’s MoPub Rolls Out Native Ads To All Publishers, Includes Direct Sold Inventory
Four months after first introducing support for native advertising, Twitter’s mobile exchange MoPub is pitching the solution to all publishers. Consisting of an native ads...
The New York Times explains its new explainer site
If you’re looking for journalism that explains the complexities of politics, policy and the world in general, there’s no shortage of content out there for...
Behind Adobe’s Primetime Push
Most know Adobe for the company’s Creative and Marketing Cloud offerings, but it’s the company’s end-to-end, “TV Everywhere” platform Adobe Primetime that steals the show...
‘Angry Birds’ Maker Dives Deeper Into Video And Native Ads, Eyes Programmatic Direct
Rovio, the creator of the “Angry Birds” mobile game franchise, was one of the first companies to explode in the mobile gaming space. Mobile gamers...
Twitter Embraces App Install Ads
Twitter, as rumored, is developing an ad product specifically designed for app installs. On Thursday, Twitter acknowledged the existence of the mobile app promotion suite,...
Display Revenue Flat In Yahoo’s Q1 2014 Earnings
Yahoo reported $1.1 billion in GAAP revenue for Q1 2014, a 1% decrease from the same period last year. Display revenue was $453 million for...
Apple’s iAd Builds Attribution Support, But Lags Behind Facebook
Apple has been slow to improve its offerings around mobile app installs, but it’s showing signs of life. Last week, the company issued its first...
Nissan to startups: Work for the money
So many startups have started down the same path toward success that they’ve hewn their own clichéd American success story: Work in a garage, shared...
Wolff Olins Global CEO Karl Heiselman Leaves to Join Apple
Wolff Olins Global CEO Karl Heiselman is leaving the branding agency to join Apple next month in a marketing communications role, he told Ad Age...
Apple Throws A Bone To App Marketers, Blesses IDFA For Attribution
Apple has given its tacit approval for the use of its Identifier for Advertising (IDFA) to attribute app installs and post-install actions. The development, welcomed...
MRC Standards Are Only A Starting Point For Viewability
When the Media Ratings Council (MRC) last week lifted its advisory against buying and selling display ads based on viewability, it marked a milestone in...
Hearst Eliminates the Ad Sales Staff at Country Living Magazine
Hearst has eliminated the ad sales team at Country Living magazine, Ad Age has learned. Its responsibilities will be handled by staff at sibling titles...
