Twitter Puts Live Events on a Calendar So Brands Can Buy Real-Time Ads — Ahead of Time
Twitter is borrowing a TV ad sales strategy to make it easier for brands to advertise against the live event-related conversations that the social network...
Tagged: ad
Forensiq Projects In-App Ad Fraud Will Surpass $1 Billion in 2015
Study Identifies “Mobile Device Hijacking”, A New Ad Fraud Tactic That Threatens The Mobile Ad Ecosystem London, UK – Forensiq, a leading ad fraud detection and...
Most marketers give failing grades to quality of sales lead delivery
Only 12 per cent of marketers believe their content marketing engines are effective and are strategically programmed to target the right audiences with relevant and...
More Trouble For Google; Blaming Ad Tech
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Antitrust Allegations Google’s headaches abroad just intensified. Several rivals of the tech...
Merkle Announces Deal with Google to Adopt DoubleClick’s Integrated Platform
COLUMBIA, Md. – Merkle (www.merkleinc.com), a leading data-driven, technology-enabled performance marketing agency, has reached an agreement with Google to adopt the full suite of DoubleClick’s...
Nabinti Launches LiquidBoss, Helps Anyone Design and Launch an eCommerce Website
sponsored by LiquidBoss LiquidBoss (www.liquidboss.com) is a new product (launched by Nabinti) which allows anyone to create their own ecommerce website quickly, easily, and at...
The Problem With Attribution
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Brightcove Powers the Next Generation of Online Video with the New Video Cloud
Delivers faster time-to-live, mobile publishing, custom analytics, and industry-leading playback to enable broadcasters, marketers, and content owners to capitalize on exponential demand for video content...
LiveRamp’s Travis May On Retail’s Digital Revival In The Age Of Data
AdExchanger | Retailers and brands with physical locations are witnessing “an explosion of touchpoints in the ad and marketing tech landscape,” according to Travis May,...
Comic: All Tomorrow’s Retail
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Opera Mediaworks Unveils Opera House, a Global Creative Studio for Brands and Agencies
Mobile Marketers Combine Technology and Art to Create Breakthrough Mobile Advertising Experiences SAN MATEO, CA – Opera Mediaworks, the first mobile ad platform built for...
Data pick of the day: 27% adults block ads on desktops
Adblocking has been in the news a lot recently as country-specific studies have generated a lot of coverage. GlobalWebIndex’s trendable 33-market data shows just how...
SITO Mobile Acquires Hipcricket’s Mobile Advertising Business
Transaction to drive immediate and long-term growth potential JERSEY CITY, N.J. – SITO Mobile, Ltd. (OTCQB: SITO), a leading mobile engagement platform provider, announced that...
More than 1/3 of Millennial Moms Now Reachable by Beacons
The use of bluetooth enabled “beacons” in retail environments is one of the growing trends in mobile commerce. As with any new marketing-focused technology, the...
Talking Beeswax With CEO Ari Paparo: A Bidder When You Need One
AdExchanger | Ari Paparo is a longtime builder, explainer and sometimes lampooner of ad tech. And now he’s a CEO. The former product executive with...
AnyClip Raises $21 Million To Add A Higher Dosage Of Data To Video Ads
AdExchanger | AnyClip Media, which helps studios like Universal Studios and Warner Brothers distribute video content, has raised $21 million to beef up its product...
