New Ooyala report highlights sports viewing patterns around game day to improve revenue and engagement; programmatic trading sees 100 percent growth quarter over quarter London...
Integration Further Improves Index Exchange’s Ability to Detect, Report & Eliminate Fraudulent Inventory Across the Exchange NEW YORK – Index Exchange, the principled exchange for...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 05/12/2015
There hasn’t been a lot of attention paid to ad blocking in China, leading many to assume it isn’t a big issue yet. But new...
AdExchanger | If you’re a large brand and you want 10 million guaranteed impressions, you’re not going to find it in episodic TV – yet....
If pictures of your friends’ posts in your Facebook feed wasn’t annoying enough, imagine seeing them broadcast live. Well, that will soon become a reality. The...
18-34 Year-Olds Primarily Choose Smartphones for Retail Activities, While 35-54 Year-Olds Prefer Tablets Half of U.S. Adults Engage in Showrooming, With Younger Consumers Prone to...
Leading IP geolocation solution deployed to enhance targeting precision for Codewise’s Zeropark ad exchange and Voluum analytics platform. London, UK : Digital Element, the leading...
It does exist! Ever since Amazon announced its ambitious plan to deliver packages via drones two years ago, there’s been no shortage of criticism, skepticism and...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Programmatic Parting? Expect programmatic breakups in 2016, says VivaKi’s president of global...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 27/11/2015
The World Federation of Advertisers is issuing a major call to arms on ad blocking, urging its members to create an online environment that puts...
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Cisneros Interactive, along with Velum Ventures and other angel investors, are backing the Influencer Marketing company’s multi-national expansion and its venture into the key markets...
Private equity fund manager and Enterprise Investment Scheme specialist Calculus Capital has invested £2.5m in integrated marketing agency Once Upon a Time. Once Upon A...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 26/11/2015
Isaiah Mustafa and Terry Crews make peace after their recent commercial feud in a new spot for Old Spice from Wieden & Kennedy, Portland, making...
AdExchanger | Private marketplaces (PMP) might be great for quality assurance and brand specificities, but sometimes sacrifice scale and audience discovery. Also, they’re tough to...
Award-winning video insights product now analyzes content performance and audience engagement through large ecosystem of video players London, UK – Ooyala, a Telstra subsidiary and...
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