‘Ad Tech Personality of the Year’ Shortlist Announced
With ATS London (now sold-out) just a matter of days away, we are announcing our short list for our first ‘Ad Tech Personality of the...
Tagged: ad network
Adblock Plus Publishes Browser App; More Industry Consolidation Due to IronSource/SupersonicAds Merger
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblock Plus releases a mobile browser; IronSource...
Rubicon Project’s Direct Order Automation Business Surges More Than 150% YoY
More Than 2,500 Buyers and Sellers Adopt Industry’s First and Only Direct Orders Platform LOS ANGELES – Rubicon Project (NYSE:RUBI), a global technology company powering...
Half of Consumers Watch VoD everyday; 85% of Marketers Unable to Prove Impact of Social Media
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
See the Spot: Verizon Delivers ‘Connections That Matter’ in New Brand Campaign
Verizon last week got a new logo, and now the company is making a big brand push to illustrate its new identity. The company’s latest...
UK publishers disappointed by Apple News delay
U.K. publishers may have to wait a bit longer to test the much anticipated Apple News app as the tech giant is reportedly delaying its rollout...
Instagram Goes All In On Facebook’s Ad Infra, Opens To Ad Buyers Globally
AdExchanger | In the two years since Facebook’s huge image-sharing platform sold its first ad, Instagram has focused on fixed-price advertising from big national brands....
In iOS 9, In-App Ads Could Also Be On The Chopping Block
AdExchanger | There’s no need to freak out, but content blocking in iOS 9 goes beyond the mobile web and in some cases will also...
Facebook offers new Pages for SMBs
Facebook has made the biggest update to its Pages for businesses in the last three years – giving small and medium businesses more tools to...
5 Steps for Taming your Discrepancies Monster!
originally published on LinkedIn Pulse For anyone of us who has been in Ad Operations or Ad Tech, whether on Buys side or Sell side,...
Capturing TV-inspired Web Searches
Leading automotive manufacturer, Suzuki, partnered with TV-as-syncing technology company wywy and boosted click-through rate by 43%. On a typical day, internet users are now spending...
Cracking China: the Challenges for International Ad Tech Companies
Recent international events may have caused a brief hiccup in international confidence, but China is still the world’s most rapidly growing digital advertising market, and...
Phone Carriers Asked to Block Ads From Consumers’ Data Charges
An ad-blocking company used a full-page ad in Monday’s Financial Times to target yet another aspect of digital advertising that consumers might not appreciate: the...
Protein Launches Tide, a New Social Media Visualisation Tool Pioneered at Cannes Lions
Stella Artois, Converse and Grafik are amongst the first clients. Protein today launches Tide – a new social visualisation tool built for brands who want...
The programmatic sales team: How to build one, how to improve the one you have
By Angela C. Kinsella, Senior Director, Programmatic Sales Operations, Demand Media When we all started down the programmatic road, the fear was that salespeople were an...
AOL-Millennial Media Acquisition Shows It Isn’t Always About The Price
AdExchanger | AOL’s acquisition of Millennial Media for $238 million was a coup for its purchaser, if not for its investors. The mobile ad platform...
