Marissa Mayer Joins Powerhouse Line-up at 2015 IAB MIXX Conference
Yahoo CEO to Share Her Perspective on the Future of Digital Media & Marketing in Fireside Chat with Jacob Weisberg, Chairman and Editor-In-Chief of The...
Tagged: ad network
Acxiom Links Consumer Data Across Devices and Stores for Kellogg’s and Others
The marketing-data giant Acxiom said today that a new system from its LiveRamp subsidiary will let advertisers continuously track, target and measure the same consumer...
We Want Your Input! Equinix Clean Inventory Ecosystem Survey
ExchangeWire Research has partnered with Equinix to investigate marketers’ and publishers’ perceptions of ad fraud in different markets. The research aims to investigate the perceived...
Companies that invest in ‘brand’ will succeed: WPP’s Martin Sorrell
In the face of the China crisis, troubled waters in various other markets including Brazil and Russia, the dialling down of optimism in India, amongst...
For Publishers, Ad Blocking Is Painful But Don’t Call It An Apocalypse
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Alex Magnin,...
MediaMath Shuts Down PLYMedia; Ad Blocker Optimism
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. MediaMath Shuts Down PLYMedia MediaMath appears to have cancelled buying privileges for...
Native video ads perform better: Study
Purpose-built, native video ads drove significant lift for brands, as the native, in-feed, auto-play videos grew rapidly, according to a joint study by Opera Mediaworks...
4C connects TV & social media to improve multi-screen ads
4C, a data science company that is powering the future of advertising, has launched its first product integration with Teletrax technology. The new solution enhances...
AOL to Deepen Its Programmatic Leadership with Agreement to Acquire Millennial Media
ONE by AOL Will be the Largest Open and Mobile-First Programmatic Platform in Market AOL’s Suite of Publisher Offerings Will be Enhanced with a Leading...
Brands Need to Move Beyond Blacklists & Whitelists
Brand safety is more important to advertisers than ever before, and damage to brand reputation has been identified as the number one risk for businesses...
Australia one of the leading mobile app advtg markets globally
The number of mobile app installs shows a 346 per cent increase globally in the second quarter. The advertising spend by mobile app developers worldwide...
Another Yahoo Exit; Verizon Locks Down Data
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Shakeout Claims Scott Burke, Kathy Savitt The revolving door continues at...
FB’s investment in education pays off; Blueprint crosses 200k enrolments
Facebook made a significant investment in educating the industry, including key stakeholders such as marketers, agency professionals, SMBs (small and medium businesses) and Facebook partners,...
Matt Arkin Named Senior Vice President of Sales for Simulmedia
NEW YORK – Simulmedia, the leader in driving guaranteed business outcomes for advertisers through the power and scale of linear TV, today announced that Matt...
YesData Launches Bulk Clean Capabilities for Its Prospecting, Sales Intelligence and CRM Hygiene Solutions
NEW YORK, NY – YesData, a leading provider of prospecting intelligence and CRM data solutions, today announced the release of bulk CRM data clean capabilities....
Ad Blocking Will Keep Growing Until We Make Ads Better
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
