PubMatic Cuts 8% Of Workforce
AdExchanger | Publisher-facing ad platform PubMatic has let go about 50 employees, or 8% of its global headcount of 600. Many of the cuts were...
Tagged: ad network
Digiday Digest: Scroll speed, buy buttons and vinyl’s staying power
We rounded up the best of Digiday reporting from this week in just under a minute. Facebook has a new formula for determining what makes...
Facebook to Lead ad:tech New York Day One Afternoon Keynote Session with Precision Strategies and Rising Tide Interactive
Speakers to address the timely and relevant topic of the intersection of technology and politics DALLAS – ad:tech New York 2015, the event for modern marketing...
IAB Wants to Do More About Ad Blocking; Convenes Group to Study Options
The Interactive Advertising Bureau (IAB) is getting serious — and trying to do more — about ad blockers. In fact, President-CEO Randall Rothenberg just reiterated...
Vogue UK: Readers feel ads are “as important as the content”
Amid all the recent discussion about ad-blocking and worries that advertising based business models may fail, one bit of good news shines through. According to...
Adblocker Ruling Sets Back German Publishers; No More ‘Safe Harbour’ in Europe
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Adblocker court-ruling against publishers in Germany; Potential...
For Successful Publishers And Their Ads, Small Will Be The Next Big Thing
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Peter Spande,...
Fighting bot based ad fraud
GroupM will actively sanction any site that is known to intentionally harbour fraudulent bot traffic, and will never knowingly pay fraudulent impressions. However, everyone understands...
China Brands Tap Mobile For Awareness; Integral Ad Science & OMG AU Partnership to Address Ad Safety
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: China brands...
63% of Advertisers Have Little Knowledge of Programmatic; 96% of Consumers Sent Mistargeted Offers
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research and...
Adblock Plus Victorious In Court Against Axel Springer
Fourth Time in the Third City That Ad Blocking Declared Legal Adblock Plus, the #1 most popular browser extension for blocking annoying online advertisements with...
Southeast Asia Moves Towards Regional Exchanges as Traditional Ad Networks Lose Appeal
Brands and agencies in Southeast Asia are limiting their exposure to ad networks due to the lack of transparency and opting to build their own...
Dtac explores Instagram in Thailand
Omnicom Media Group Digital rolled out Thailand’s first Instagram ad campaign for Total Access Communication (DTAC) using the Instagram’s newly launched Marquee unit – a...
Why beer brands must do more to connect digitally in SE Asia
Increasing disposable incomes, greater foreign investment and tourism spend, combined with a growing population have all contributed to Southeast Asia’s beer consumption growing at one...
Data pick of the day: Younger onliners lead ad blocking
With the arrival of ad blocking on Apple’s iOS continuing to make headlines, Global Web Index’s chart takes a look at the profile of those...
ComScore Merges with Rentrak to Build the ‘iPhone’ of Media Measurement
Two big names in digital audience measurement — comScore and Rentrak — are joining forces. Online measurement firm and Nielsen rival comScore will merge with...
