OpenRTB Protocol Fails To Align Market Interests
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: ad network
Spotify Wants To Focus On Big Brands, Outsources Geotargeted Ad Sales To Katz Radio Group
AdExchanger | Spotify revealed Thursday that Katz Radio Group will serve as its exclusive representative for geotargeted audio sales in the United States. The radio...
Top Platforms? Marketers Gravitate to Very Visual Social Sites
“Several fast-growing social media services began offering themselves as platforms for advertisers this year, and according to September 2015 polling, U.S. marketers are interested in...
Google Unveils Accelerated Mobile Pages; EU Annuls ‘Safe Harbour’ Agreement With the US
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google speeds up mobile pages; EU Court...
Ad Tech World Not Progressing Fast Enough on Mobile
For one veteran of the mobile enterprise software industry, the ad tech world simply is not moving fast enough and remains bogged down by ineffective...
Zynga Starts Selling Sponsored Levels Created by In-House Agency
Zynga is looking to level up in-game advertising. The gaming company behind the “FarmVille” and “Words With Friends” franchises has developed a new ad product...
Facebook opens Lead Ads to all advertisers
Facebook has made lead ads now available to all advertisers globally. Lead ads simplify the mobile signup process, helping businesses connect with people interested in...
TubeMogul rolls out Nielsen Digital Ad Ratings in SE Asia & Japan
TubeMogul, an enterprise software platform for brand advertising, has integrated Nielsen’s Digital Ad Ratings desktop measurement tool into its platform and will provide it to...
Use Contextual Information to Offer Greater Value Not Intrusive Ads, EIU Report Warns Marketers
New report examines what contextual marketing means and the challenges for marketers Contextual marketing is viewed as the next step in the evolution of digital...
Programmatic Creative Platform PaperG Snags $5 Million In Series B
AdExchanger | In the oft-cited litany of “right message, right person, right time,” the creative is often given short shrift. “Programmatic gives advertisers the ability...
Adblock Plus To Invite An Independent Board to Manage “Acceptable Ads” Program
Will Provide 100% Transparent Oversight of Whitelisting Program Adblock Plus, the #1 most popular browser extension for blocking annoying online advertisements with over 400 million...
The Open Exchange Market Needs More Trust & Transparency
Something has to change in the open exchange market, argues Irfon Watkins, CEO of Coull. Fraud, lack of transparency and the increasing popularity of private...
Where Should Marketers Spend the Big Bucks? This Infographic Points the Way
Thinking about your advertising budget for 2016? Now there’s more information that could help, tucked neatly into a new infographic from MDG Advertising. The graphic...
Brazil Leads Social Media in LATAM; Nielsen to Offer Age & Gender Segmentation
This week’s LATAM RoundUp brings MediaMath’s announcement about Globo.com’s private marketplace; a new partnership between Nielsen and Integral Ad Science that will allow new viewability...
Show, not tell your story on Instagram
Just look around you. Commuters making their morning journey to work on the trains, the ‘uncles’ and ‘aunties’ hanging out in kopitiams (Singapore’s colloquial slang...
Viacom Snags Agency Vet Zilberbrand To Ramp Up Advanced Data Strategy
AdExchanger | Longtime agency exec Julian Zilberbrand will join Viacom as EVP of Audience Science, the company revealed Friday. His transition comes at a time...
