Offering Enables Publisher Monetization through Private Marketplace, Open Auction and Direct Channels; Provides Audience Insights and Traffic Quality Monitoring REDWOOD CITY, Calif.: YuMe, Inc., (NYSE:...
Weekly Latin American RoundUp brings the following stories: IVC audits Ad Blocker’s situation in the country and finds out that, for some publishers, 30% of...
Like everywhere else in the world, programmatic has also entered the Chinese market. But the digital advertising market in China is fragmented, and RTB is...
By launching its own $7 a month streaming service in February, Black&Sexy TV will make $1 million in subscription revenue this year. Most people watch...
Updates to Acceptable Ads program and more pricing information helps Adblock Plus prepare for 2016 handoff to independent committee Adblock Plus, the #1 most popular...
“In 2016, advertisers will look for improved people-based advertising options to reach addressable audiences. Key requirements of these solutions will include the ability to target...
AdExchanger | Following two dozen acquisitions in the ad tech world over the past couple years, RBC Capital Markets analyst Rohit Kulkarni predicts ad tech...
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: EU has decided on new data protection...
IAB Internet Advertising Revenue Report Shows 23% Increase Year-over-Year NEW YORK – U.S. internet advertising revenues hit $15 billion in the third quarter of 2015,...
Continuing with his tradition of Christmas greetings, Maurice Levy, Publicis Groupe CEO, has come out with his latest greeting #TheSkippableWishes. Since the ad blocking debate marked...
2016 will see brands connect their owned and earned investment with paid media effectiveness, plan effectively around online viewability, adapt to ad blocking and embrace...
Millward Brown and comScore have signed a partnership designed to provide brands with an understanding of how their digital advertising is performing. The partnership, which includes...
Topsy is dead. The Internet’s favorite social media analytics service unexpectedly went offline last night, tweeting “we’ve searched our last tweet.” Topsy.com redirects to a...
Header tags have been in use by Rubicon Project since 2012. Now its header bidding solution is going into beta-testing for in-app advertising. In an...
When it comes to the latest funding news, the ad tech year in Europe ends on a high. Ad tech provider Adform has just bagged...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Now You See Me For gaming publishers, ad blocking is a big...
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