Verizon Hires Ad Talent From Apple, Builds In-House Agency
Verizon hired its first chief creative officer to build an in-house agency that will help reposition the brand in a hyper-competitive telecom landscape. The wireless...
Tagged: ad network
How to start thinking like a mobile marketing leader
We have seen year-on-year growth in the number of APAC marketers who view mobile as an effective marketing channel. 2016 saw this value rise to...
Best of the week: Publishers tell people to pay up
Publishing is in the throes of a backlash, a rejection of the scale model that’s premised on amassing giant audience numbers and then making money...
Bloomberg Uses Programmatic Creative To Boost Ad Relevance
AdExchanger | When Bloomberg writes a story about a public company or commodity, it’s bringing market information dynamically into the adjacent ad. Bloomberg is packaging...
Unilever, SKY and L’Oreal Embrace Artificial Intelligence-Led Content Marketing with Codec
AI-STARTUP HELPS 14 NEW CUSTOMERS UNDERSTAND AUDIENCES WHEN PLANNING MARKETING CONTENT London – Content marketing platform Codec announces that business grew by 53 per cent from...
See the Finalists for Ad Age’s Creativity Awards
.awards-body { max-width: 700px; margin: 0 auto; Continue reading at AdAge.com Via AdAge
Revenue High for Teads; Rubicon Project Provide Platform for SoundCloud
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Strong revenue growth for Teads; Rubicon Project supply...
Which YouTube ads did Singaporeans love in H2 2016?
From small music videos to long form ads and ads that are made for all ages, these are just some of the ads that made...
Adjust Calls for ‘Measurement 2.0’ to Solve Data Security and Privacy Problems
Increasing Data Fraud Drives Modifications to Requirements and Infrastructure for the Mobile Market BERLIN and SAN FRANCISCO – Adjust today announced its commitment to “Measurement...
Facing Up to a Crisis of Confidence: Where Brands, Agencies & Techs Go From Here
Although last week’s front page ‘Brands fund terror’ headline was less than flattering for our industry, it is certainly not the first time, nor the...
Brexit &Trump Cause Digital Marketers to Rethink; AI & AR Wanted in More Apps
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
BHD ties up with SpotX to monetise Vietnamese content globally
Vietnamese broadcast and digital video company, BHD, has signed video inventory management platform, SpotX, to power the monetisation of its diverse media properties around the...
A day in the life of… a Chief Media Officer
Remember, if you’re looking for a role yourself, why not have a look at the Econsultancy jobs board. Econsultancy: Please describe your job. Alistair Dent:...
Dentsu Is Pleased With Merkle And Accordant; Facebook Adds Some Sound To Video Ads
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Acquisitive Year On its Q4 earnings call, Dentsu pointed to its Merkle acquisition as...
Supercars challenges the misconception about its fans in new ad
A group of unexpected Supercars fans take centre stage in a new campaign launched last night by the Virgin Australia Supercars Championship and Ogilvy Sydney....
Google’s Shopping Ads come to Singapore
Google had some good news for the retailers in Singapore as it rolled out its Shopping Ads in the country, the first in Southeast Asia. Showing...
