The young mobile marketing industry is growing in an accelerated way with players coming and going. AppsFlyer, the authoritative third party mobile attribution and marketing...
This weekly Latin American Roundup covers the partnership between DynAdmic and Latin Interactive, a shortcut to the video ad tech to reach Colombia, Ecuador and...
Integration of Fuisz’ click-responsive interactive video into Sizmek MDX Platform to enable immersive video experiences and drive consumer engagement Austin, TX – Sizmek (NASDAQ: SZMK), the open ad management company...
The Olympics have come and gone. How many medals did you take home? If there was a meme Olympics, this might get the gold medal:...
New feature enables efficient workflow, better price support and precise reporting LOS ANGELES & NEW YORK – OpenX, a global leader in driving superior monetization...
Much has been written about the impending death of the agency and the role programmatic will purportedly play in the killing. But, far from eliminating...
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Emry DowningHall,...
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 25/08/2016
The final week of the Summer Games in Rio de Janeiro saw continued dominance of Olympic themes in online video advertising. Samsung’s ad campaign featuring...
14 June, 2016, it was announced that Impact Radius, the marketing and affiliate solutions platform, had acquired ad fraud detection and prevention platform, Forensiq, for...
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 25/08/2016
What’s the typical use case of a CMP? Creative management platforms help conquer today’s ad design and production challenges. Advertising keeps getting more fragmented. Campaigns...
Opera’s Q2 Mobile First Insights Report Shows Retail and Automotive Brands Also Driving Growth and Consistent Spend in Brand Performance SAN MATEO, CA – As...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook Hits Unmute Facebook is testing autoplay video ads with sound on, Mashable reported...
AdExchanger | Although the Rio Olympics broke its own record for reserved ad dollars set during the London Games in 2012, broadcast is losing its...
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