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by Copenhagen INK · Published 05/09/2016
As Gizmodo’s Bryan Menegus explained, the Advertiser-Friendly Content Guidelines, which describe “content that is considered inappropriate for advertising,” have been in place for some time. But a...
A week ago, Facebook laid off its entire Trending Topics team, which was responsible for curating and writing short descriptions for news stories that were...
Agenda preview reflects complete transformation of flagship event—with new formats, new voices and re-ignites a culture committed to innovation in all its forms NEW YORK...
Millennials may be a tougher crowd to work with established methods, but even this age group (people born roughly between the years 1976 and 2004)...
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened by EU proposal; Ligatus acquires...
The Summer Olympics is one of the most anticipated sporting events for athletes and marketers alike. It captivates the attentions of over three billion viewers...
There’s a huge temptation for companies, in all industries, to lock you in to exclusive contracts. Banks, phone companies, utilities – they’re all at it....
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
As the online marketplace of certified used cars in India, CarTrade helps its users buy and sell new and used vehicles. One of the company’s...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 01/09/2016
The campaign, dubbed Take 5 for Meningitis, aims to educate young adults and their parents about meningitis B, a potentially deadly bacterial infection for which GSK offers...
Data management platforms (DMPs) were heralded as tools to help businesses make better sense of all the data surrounding them, But are they achieving everything...
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
If you are in mainland China and want to watch Michelle Phan’s makeup tutorials online, you won’t be able to access them on YouTube. Instead,...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdExchanger | Digital ad experts are rising in the political campaign world, but digital’s unique measurement capabilities aren’t coming with them. A big part of...
NEW YORK – Bucksense, Inc, the programmatic advertising platform built to optimise conversions, not just impressions, has partnered with Peer39® by Sizmek, the world’s largest...
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