Are Your Ad Operations Too Complex, yet Not Sophisticated Enough?
Huge strides have been made by publishers through the adoption of header bidders. However, the increasingly apparent limitations of this approach are driving a shift...
Tagged: ad network
Rising Star No More: IAB To Sunset Intrusive Ads
AdExchanger | No more unwanted sound. Less autoplay. And say goodbye to expanding ads, Rising Stars, 300x250s and 728x90s. The IAB is tackling cross-screen advertising...
AOP Announces New Executive Chairman
Jo Holdaway, Strategic & Commercial Data Director at ESi Media, is announced as new Executive Chairman at the Association for Online Publishing (AOP), as Tim Faircliff steps...
Video Innovation Summit: Lifting the Lid on Mobile Video Marketing
Mobile video marketing has seen incredible adoption and success over the last few years. Mobile has gone from an emerging trend to the norm. Mobile...
Mautic Raises $5 Million Series A Round, Led By Underscore.VC and G20 Ventures
Open Source Marketing Automation Leader also Announces Applause Executive, Matt Johnston, as CEO BOSTON – Mautic (www.mautic.com), the leader in open source marketing automation, announces...
AppsFlyer Launches Mobile Device-Level Ad Fraud Prevention Tech
Ahead of the weekend, AppsFlyer — a mobile attribution and marketing analytics company — has just released new data forecasting that app marketers will lose...
All the digital news stories you missed this week
Facebook overestimated video view metric for two years The Wall Street Journal reports that Facebook has misreported the average time users spent watching videos for...
The Trade Desk IPO; Google Launch Messaging App
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk IPO; Google launch new...
Fewer Silos & Better Adaptation: A Recipe to Realise the Programmatic Promise?
Following another successful ATS London event, Victoria Usher (pictured below), managing director, GingerMay PR, reflects on one of the many engaging panel discussions during the...
Mobile Data Marketplace Creates Direct Path From App to Dollars
Mobile app publishers are tethered to advertising as the primary revenue stream that keeps them afloat, but one company aims to create an even more...
Pre-Roll vs Mid-Roll Video Ads; Growth of Programmatically Traded Ads
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Standards Won’t Bust Ad Fraud
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Collective Rebrands Ad Network Division as Compass | by Collective
Now Powered by Visto™ Ad Hub, Collective Diversifies Solutions to Provide Unparalleled Programmatic Media Trading Technology and Services to Agencies and Advertisers, Names Kerry Bianchi...
Three strategies for mobile marketing success
Mobile is now the center of the consumer universe. While ‘mobile marketing’ still means mostly app marketing, your operational view of mobile should be that...
The Future of Measurement: Universal ID Adoption
The world of measurement is often a somewhat murky one in digital advertising, with accurate cross-device, cross-channel, and cross-platform measurement cited as the holy grail...
White Ops Raised $20M; AOL Doesn’t Want To Be A Walled Garden
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. In The White White Ops closed a $20 million Series B round yesterday with...
