There’s No Reason Not To Be Bullish On Ad Tech
AdExchanger | Private ad tech companies are going public, public ad tech companies are coming off the market, private equity is getting acquisitive – and it’s...
Tagged: ad network
Taptica COO Dishes on on SaaS and Why It’s Wrong for Mobile
The following is a guest contributed blog first shared with MAW from Galia Reichenstein, COO & Head of Sales at Taptica. Ad tech is embracing...
Why Brand Safety Shouldn’t Take a Backseat to Revenue Safety
While brand safety is fundamentally important for any brand or publisher, the industry challenges they focus on are those that could have a direct and quantifiable impact on...
Why brand safety means more than just a blacklist
Dear PulsePoint, I was so excited to see my financial brand’s ads front and center on the Wall Street Journal, but when I woke up...
Demand Media Chooses Krux as Its Data Management Platform
SANTA MONICA, Calif. – Demand Media, Inc. (NYSE: DMD), a diversified internet company comprised of several media and marketplace properties, has selected Krux, the industry leading...
Ad Tech: Stop Calling It An Apocalypse
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
10 top-notch marketing stats from this week
So without further ado… Nearly half of digital marketers in the UK feel overworked Research from Greenlight Digital has revealed how digital marketers in the...
Mobile web display & in-app ads lead the way for APAC retailers
Seven in ten APAC retail marketers will prioritise mobile web display and in-app advertising over the next 12 to 18 months, according to Criteo’s World...
APAC consumers less satisfied with mobile purchases: IAB report
While mobile browsing and purchasing has boomed across the globe, APAC leads the way for frequent mobile purchases. Globally, nearly a quarter of mobile users make...
Adform Now Supports Native Ads Programmatically
The release will allow Adform’s clients to benefit from the highly effective native advertising using the advantages of programmatic buying Adform (www.adform.com), the independent and...
Pressing on with Programmatic at dmexco 2016
dmexco has quickly established itself as Europe’s premier ad tech event, with the 2016 edition welcoming 50,000 delegates and over 1000 exhibitors listen to A-listers...
Rounding Up ROI: Visa and Oracle Debut Solutions to Help Merchants Measure Digital Ad Success
Visa Inc. has teamed up with Oracle to debut “Visa Advertising Solutions,” a new suite of products designed to help merchants understand whether their digital...
AppNexus Raised $31M; Slate Is Kicking Its Facebook Habit
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. On The Up AppNexus raised $31 million in a round led by News Corp...
Aki Technologies Secures $3.75 Million Seed Round to Help Brands Own the Mobile Moment
Strategic Investment Fuels Aki’s Mission to Conquer Mobile Ad Inefficiency through Mobile Moment Targeting & Insights San Francisco, CA – Aki Technologies, the first platform...
It’s R.I.P. for SSPs: Here’s Why
Looking at the ad tech landscape, I cannot help but be struck by the number of dubious companies vying for a cut of the marketing...
Here’s What’s Behind Acxiom’s Growth and Increased Investor Interest
When data giant Acxiom scooped up data onboarding company LiveRamp in 2014, it felt like the pieces were finally falling together for Acxiom CEO Scott...
