Can AOL’s ‘Barbell’ Ad Strategy Save Digital Publishing?
Digital publishers have long cast a suspicious eye on the “programmatic” ad market, worried that allowing automated buying of their ad inventory would damage their...
Tagged: ad network
eMarketer Ratchets Up RTB Forecast, Slightly
eMarketer is estimating marketers will spend $3.34 billion on real time-bidded ads this year, representing a 73.9% increase from last year and a slight upward revision of...
Facebook’s Fred Leach Talks Campaign Measurement, Datalogix Partnership
Facebook is investing heavily in measurement products to help prove out the value of its ads. Its offline conversion tracking on behalf of CPG marketers is perhaps...
comScore Releases the “2013 India Digital Future in Focus” Report
India Boasts World’s Second Fastest Growing Online Population with 31-Percent Year-Over-Year Growth, 6x the Rate of Global Internet Population Growth Mumbai – comScore, Inc. (NASDAQ: SCOR),...
Vertical Search Works Focuses on Video, Hires Bill Drolet as Senior Vice President of Video Platform Sales
Seasoned Expert Joins VSW as Video Business Explodes NEW YORK – Top search technology company Vertical Search Works (VSW), continues to cultivate its video business by making a...
Real-Time Ad Spending Growing Faster Than Expected
Real time, automated digital ad buying is growing so fast, even the forecasts can’t keep up. Revising its forecast up from earlier this year, eMarketer...
More brilliant marketing creative to enjoy with your coffee
Google Google is so good at creative I try to get something in all of these posts. Here are some ads from 2011 advertising Google...
In Wake of Privacy Laws, Kids’ Sites See Ad Revenue Plummet
Changes to the children’s privacy-protection law are keeping kids’ site publishers awake at night. The Children’s Online Privacy Protection Act changes went into effect July...
ATS London Agenda, and Why the Industry is Moving On
The obsession around consolidation has grown from a mild din to full-on shouting match over the past couple of months. The amount of hackneyed pieces...
Pinning Intent: Why A Pinterest Ads API Makes Sense For Marketers
Pinterest has always been a little different than the rest of the social pack –primarily because pinned products means pinned intent. The platform is inherently...
Comic: AdExchanger In Vogue
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
USA Today Makes Peace With Programmatic Buying
USA Today last September embarked on a bold experiment: It cut ad units per page from up to eight to just one, and it told...
Pandora’s Mobile Ads Are Working, But Get Ready to Hear More of Them
Facebook received heaps of praise last month when it reported that mobile now accounts for 41% of the company’s advertising revenue. On Thursday Pandora outdid...
NFL Tries to Capitalize on Rabid Fans Who See TV as the ‘Second Screen’
The NFL Network may be crowing about having full distribution in the U.S. for the first time in its existence, but it sees its mobile...
Check Out Ad Age’s Must-Attend Events In SF and NYC This Fall
Relax, it’s still summer. But fall is right around the corner and Ad Age has a packed fall of events to get you back in...
OwnerIQ Tool Shows Advertisers How their Online Budgets Affect Retail Customers
Brand Impact Study shows advertisers the changes in products viewed within retailer websites as a result of their online campaigns BOSTON – Advertisers who wonder what...
