Marketing Obamacare with Sex and Ryan Gosling
Perhaps nothing can save the beleaguered Obamacare rollout, but two advocacy groups are giving it a try by enlisting keg-standing bros, friends with benefits and...
Tagged: ad network
Colorado’s ‘Brosurance’ Effort Goes Far on $5,000 Budget
There’s the Affordable Care Act. There’s Obamacare. And then there’s brosurance and hosurance. The terms popped up this month as two Colorado nonprofits fired up...
A mobile success from the beginning, Twitter adds new “Social TV” ads
Twitter is certainly one of the hottest topics in the past week, having just completed a very successful IPO that valued the company at almost...
‘Advertisers Are Right to Demand Higher Viewability Rates — It’s Up to the Industry to Deliver’, by Sylvain Deffay, Country Manager, France, Infectious Media
In a recent post in this publication, fundamental questions were raised on the role and prospect for increased ad viewability in our industry. I’d argue...
MediaMath Appoints Industry Pioneer Michael Lamb as Chief Commercial Officer
Former McKinsey & Company Partner, [x + 1] Co-Founder to Lead Corporate Strategy & Development NEW YORK, NY – MediaMath today announces the appointment of Michael Lamb, respected digital...
Six examples of prankvertising: they’re big but are they clever?
LG Uploaded on September 2 2013, the LG meteor prank named Ultra Reality, has so far achieved more than 14m views on YouTube: This is...
Microsoft Doubles RTB Inventory With New Email Placements
After years of handling programmatic with a light touch, Microsoft is making up for lost time. It has recently rolled out global programmatic direct options,...
Turn Infographic: The Life of an Ad
Turn breaks down by fractions of a second how long each step of serving an ad takes, showing how lightning-fast the process is. Via ExchangeWire
In a Major Departure, Google Shows Banner Ads in S…
In a Major Departure, Google Shows Banner Ads in Search Results: buff.ly/HKIzPn
The SoDA Report Unveils Global Digital Trends for 2014
22 insight essays, 18 exclusive case studies and two powerful interviews with brand leaders set the scene for digital in 2014 www.sodaspeaks.com How brands can...
Privacy Group Can Finally Start Work as Facebook Beacon Suit Ends
Following more than three and a half years in limbo, a group established as a result of the Facebook Beacon settlement to promote online privacy...
Onion Quits Print in Final Three Cities
The Onion is halting its print version in Chicago and its two other remaining markets with its Dec. 12 issue. The newsweekly was 25 years...
‘Power to the Publishers – How Programmatic Can Still be Won’, by James Collier, Regional MD EMEA AdTruth
If News Corporation launching its own global ad exchange is anything to go by, it would appear that publishers are finally waking up to the...
Facebook Ads Could Overtake Google Adwords: http:/…
Facebook Ads Could Overtake Google Adwords: buff.ly/1d2zkno
Comic: Delayed Viewability?
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
eBay’s Programmatic Success; Nielsen OCR In The Wild
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. eBay’s Programmatic Success Programmatic is becoming a big part of the display pie for...
