Is The Tax Man Coming for the Mobile Ad Man?
On Thursday, Senator Max Baucus (D-MT), Chairman of the U.S. Senate Finance Committee, released his discussion draft of tax reform legislation. The draft is particularly...
Tagged: ad network
Leapfrog Online Launches Leapfrog Marketing Institute to Foster Thought Leadership and Commentary on Digital Commerce
Northwestern University’s Jim Carey Is First Academic Contributor Evanston, IL. – Leapfrog Marketing Institute is a virtual institute focused on providing senior level marketers with...
Bots Are Hot, But Publishers And Advertisers Are Cold To Combating The Situation
Impression fraud has been a major industry problem for a while, but it’s only lately that buyers, sellers and vendors have sought to quantify and...
Comic: Clouds
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Ace Metrix MOBILE HD 2.0 Application Delivers More Data Than Ever to Marketers on the Go
Blue Chip Client Base Reaps Benefits of On-Demand Advertising Effectiveness Data over Full Suite of Mobile Platforms MOUNTAIN VIEW, Calif. – Ace Metrix, the new standard...
Video: An Early Look at Targeted Advertising on Smart TVs
The promise of targeted TV advertising has remained mostly that, a promise. But experiments and small-scale rollouts abound, including efforts at DirecTV, Invidi, Comcast and...
‘If You Want to Attract Brand Money, You Need to Get Emotional’, by Brian O’Sullivan, Media MD, VisualDNA
With the silly season nearly upon us, advertisers are kicking off major brand campaigns and digital is more important than ever. Brands such as M&S,...
Are Mobile Marketers Missing The Mark on Consumer Expectations?
It’s the boldest question being posed in the digital marketing arena today: Are mobile marketers missing the mark on consumer expectations? Unfortunately, there’s a fairly...
Holiday Shopping Study Shows That Moms Will Buy More if Presented With Discounts and Deals
Study Contains Key Insights for Retailers Regarding Reaching and Converting Three Generations of Moms via Desktop and Mobile Devices NEW YORK, NY – Adroit Digital, today...
AdMonsters Publisher Forum
Event Type: Publisher Forum Geographic area: US/North America Sunday, November 9, 2014 – Wednesday, November 12, 2014 Sub Headline: Making Media Work Event promo: Join...
Ad Tech’s Master Builder Iponweb Expands to Agencies, Marketers, Publishers
When Boris Mouzykantskii walked into Advertising Age’s offices in Midtown Manhattan recently, he was a bit bewildered. “I still don’t know what I’m supposed and...
Prepare For the Avalanche of Native Ad ‘Snow Falls’
Complex Media has taken its version of “Snow Fall” to brands with a piece of long-form sponsored content from Converse, introducing the sneaker company’s new shoe,...
Vendors Seek Accreditation As MRC’s Viewable Impression Advisory Lifts
The Media Ratings Council (MRC) is expected to lift its Viewable Impression Advisory by the end of this year, giving marketers a green light to...
Street Fight Summit: Location-Based Ads and the Magic Metric
I was honored to head a panel at the StreetFight Summit a few weeks ago, and I’m not finding it too awkward to watch myself...
IMS: Navigating The Nuances Of Marketing In Latin America
Latin America marks great opportunity for media buyers and brands looking to monetize and scale their reach in emerging markets. In Mexico alone, eMarketer estimates...
PlaceIQ Introduces PreVisit and PIQ Analytics, Delivering Deeper Insights Into Consumer Behavior Through Its Newly Patented Location Technology
Powered by PlaceIQ’s Patented Technology, Offerings Further Enhance Marketers’ Ability to Plan, Execute and Optimize Audience-Targeted Campaigns NEW YORK, NY – PlaceIQ, the company building more...
