Comic: Gooooooooooooal!!!
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Tagged: ad network
Martin Sorrell Talks AmEx; IAB-PWC Ad Spend Report
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sorrell On AMEX LinkedIn’s Dan Roth assumes the role of interviewer in a conversation...
Nissan Times Spanish-Language Effort to World Cup Kickoff
Nissan North America kicked off a Spanish-language ad campaign today to capitalize on twin opportunities: global mania for the World Cup soccer championship, and Nissan’s...
Programmatic Rich-Media Is The Publisher’s Low-Hanging Fruit
Martin Stockfleth Larsen, Adform, CMO, looks at the numbers from the latest Adform RTB Trend Report Europe, Q1, 2014, and argues that publishers need to...
Komli partners with Adquant to launch social ads platform
Komli Media has inked an exclusive partnership with Adquant, a social advertising company and a Facebook Preferred Marketing Developer (PMD). This partnership gives Komli exclusive...
Singtel Goes On Mini Ad Tech Buying Spree; Acquires Adconion and Kontera For $359m
Amobee, a subsidiary of Singtel, announced this morning it was acquiring Adconion and Kontera for $150m and $225m respectively. The Adconion deal is understood to...
SingTel’s Amobee to buy Adconion, Kontera for USD 235 mn
Digital advertising company Amobee is all set to acquire Adconion Direct North America and Adconion Australia as well as Kontera Technologies to strengthen its position...
With ‘Kun’, IDP takes kids marketing a notch up in Vietnam
To launch a children’s ready-to-drink dairy brand, IDP, with its agency JWT Vietnam, has created an animation based franchise that includes an ongoing epic story,...
Post Spinoff, Time Inc.’s Fate May Boil Down To Video Ads
Time Inc. is in a tough spot after its spinoff from Time Warner Inc. It begins its run as an independent public company saddled with...
The Cautious Courtship Of Programmatic And Linear TV
Procter & Gamble’s reported push to automate 70-75% of digital ad buys by year’s end underscores the convergence of TV, CPG marketing and programmatic media....
AppNexus CEO: ‘There’s no global body for ad tech, it’s something we’ve thought about’
In the second part of a two-part interview with ExchangeWire, Brian O’Kelley, AppNexus co-founder and CEO, explains some of his thoughts on how the ad...
Tango Finds Engagement Actually Enhanced by Ads in Their Messaging App
The conventional wisdom has always held that, when it comes to P2P apps, most users are too busy in their media experience to be distracted...
First Philippine Holdings articulates identity to shareholders
First Philippine Holdings Corporation (FPH) has embarked on a corporate campaign that defines the holding company to its various stakeholders – local and foreign investors,...
MediaQuark, Ambient Digital partner to deliver APAC audience targeting
MediaQuark and Ambient Digital Group, both headquartered in Singapore, are partnering to deliver data driven online advertising products in Southeast Asia. The online advertising companies...
Maybelline Puts Lipstick On YouTube Network StyleHaul
For many YouTube networks, traditional ads alone aren’t cutting it. That’s why so many are using their stable of stars to reel in branded content...
Travel Republic And Criteo Play The Dangerous Game Of Trading Impressions For Conversions
Ad retargeter Criteo has expanded its engine to analyze conversion performance rather than simply clicks – a change intended to let marketers more selectively target impressions....
