Brands Pairing with Popular Users on Social Media
When Jessica Shyba posted a photograph of her infant son napping with his puppy, she became an instant online success, her photo and the blog...
Tagged: ad network
How ‘real’ is real time marketing?
Carl Sandburg once described a foggy day from the perspective of ‘a little cat’ who peered through the harbour fog on its silent haunches before...
Should Small Businesses Be Investing In Programmatic Display Advertising?
Rebecca Muir, Quantcast, marketing manager, product marketing lead, shares her views on how real-time programmatic display advertising can help reshape the UK economy, as the...
How top UK publishers label content recommendation ads
As the debate rages over the ethics of native advertising on both sides of the Atlantic, regulators in the U.K. have added more fuel to...
Epom (Kiev, Ukraine)
Epom enables publishers, advertisers and ad networks to reach the most ambitious goals, regarding ad revenue. Epom Market is an ad network which provides both...
Collaboration Is Key In The Market For Success
AppNexus recently held its annual summit in Europe with a host of new product announcements, which while generally greeted by the market, did raise questions...
Ad Tech’s Mortgage Crisis
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Mobile Versus TV; Optimistic Facebook
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Versus Television Tremor Video, Millward Brown and the Mobile Marketing Association (MMA) partnered...
Making TV Smarter And More Actionable In the Multi-Screen Era
With the emergence of mobile devices such as smartphone and tablets disrupting the traditional viewing experience in a way that was rarely foreseen by advertisers...
The Weekly Digital Marketing Update @ Copenhagen INK (14-07-2014)
Copenhagen INK’s Weekly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the last week. Enjoy!...
A new way to promote Mobile Apps on Twitter
One of Facebook‘s most important revenue streams is the advertising of mobile apps, helping developers convince users to download their new apps. Recently Twitter began...
Innovate or die: A cautionary tale
Dell was at one time one of the world’s most fearsome marketing machines. They had perfected their approach to a fine art. Using rigorous multivariate...
With Brazil Out, Marketers Shift Message to Praise Host
Brazilian marketers who were planning celebratory ads for a sixth World Cup victory had to switch quickly to plan B after Brazil’s humiliating 7-1 defeat...
Yahoo Gets Video Distribution With Rayv; Is A Video Ad Platform Next?
Yahoo finally has its video distribution platform. Following flirtations with Hulu, Dailymotion and NDN, the company pulled the trigger Friday on Rayv, an Israeli company...
SI’s LeBron scoop was a social media sensation. So, what now?
Sports Illustrated got the exclusive of the year Friday when free agent forward LeBron James announced in an open letter that he would be returning to...
BrightRoll CEO: Why The Buy And Sell Side Must Unite
Video ad platform BrightRoll is looking long-term. In the words of Tod Sacerdoti, its founder and CEO, “we’ve been focused on building an alternative stack...
