Wendy Hogan, ExchangeWire, APAC contributing editor, profiles the digital ambitions of India’s largest media and entertainment group Times of India Group, and how programmatic advertising is playing...
Mountain View, CA – Reduce Data (https://www.reducedata.com/) announces the launch of dynamic cross platform ads enabling advertisers to deliver personalized ads seamlessly across multiple platforms...
Spotify is getting into the local ad game, courting brands with a platform that helps advertisers geotarget audiences in the US. The music streaming service...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 06/12/2014
AOL should know a thing or two about the forces driving automated ad buying’s wild growth. Over the past year, the company’s programmatic advertising revenue...
SpotXchange, a video advertising platform, is bidding farewell to 2014 on a positive note with a strong performance to show in its financial results. Most...
Mobile advertising is seeing positive engagement with 70 per cent of the users intentionally clicking on the mobile ads, said a research titled ‘Creating Brand...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
For three years now, Adform has collected data on programmatic trading, and at the end of each quarter, examined it to assess the progress being...
XM Asia Pacific has opened a digital production hub in Vietnam that will offer turnkey production services to support existing XM clients, and both new...
Leverages Industry-Leading Direct Order Platform to Bring Premium Buyers to 250,000+ Apple iOS Developers Worldwide LOS ANGELES – Rubicon Project (NYSE: RUBI), a leader in...
Despite Deal ID’s elevation to buzzword status in recent months, it’s pretty clear there is some confusion over what it actually is, why it should...
With holiday season round the corner, California-based social networking giant Facebook has launched mobile app ads option. “With the holiday season now on us, mobile...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 03/12/2014
Accenture has entered into an agreement to acquire Reactive, an independent Australian ad agency and winner of Ad Age’s Small Agency Award for digital campaign...
ExchangeWire this week will round-off a monumental year in ad tech, with a special recording of its TraderTalk TV series in front of a LIVE...
Marketers and agencies are still working decoding the right marketing strategies for mobile and in the process, allowing for the mobile marketing ecosystem to attract...
Leader in Data-Driven Marketing Solutions Taps Julie Ginches, SaaS Marketing Maverick and Advertising & Technology Pioneer NEW YORK, NY – eXelate, the leading independent data...
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