What Ad Tech Firms Can Take Away From CES
As we stand on the cusp of ‘the internet of things’ becoming a mass market reality, Konrad Feldman, Quantcast, CEO, writes from the floor of...
Tagged: ad network
Op-ed: ‘Dark viewability’ and why the IAB has it right
Jeff Burkett is senior director of sales operations and product strategy at The Washington Post There is a new fraud in the digital ad industry...
Adelphic Accelerates Programmatic Buying in Mobile
Company Secures $11M Series B Funding to Fuel Growth WALTHAM, Mass. – Adelphic, a leading mobile advertising demand-side platform (DSP), announced that it has secured...
On Guard: Vendors of Data Companies Likely to Feel Compliance Pressure
This year guarantees to bring a surge in the use of data-security services. And some expect that companies that collect and manage a lot of...
What Were the Key Trends of 2014?
The quest for ‘actionable data’, ‘talent’, and a ‘single customer view’ were the top priorities last year among of media professionals surveyed by ExchangeWire, as the...
Why ExchangeWire is Boosting its APAC Focus
Asia Pacific (APAC) is widely recognised as the world’s fastest-growing advertising market, and ExchangeWire has appointed Eileen Yu as regional editor, to ramp up coverage...
In India, Mobile Phone Use is the Elephant in the Room
While smartphones are slower to catch on for a host of reasons, it’s still a milestone for India that for the first time, the majority...
A Banner Year For Innovative Mobile And Digital Ad Units
The banner ad was born in 1994 – and some people would be more than happy to see “2014” as the date of death on its...
5 digital marketing predictions for 2015
As the New Year is here, it’s important to reflect on how the trends we’ve seen in the past year will impact marketers in 2015....
TV & Video 2015: More ‘Portfolio-Enabled, Data-Driven And Audience-Based’
Cord-cutting forecasts present a cautionary tale for linear TV’s $70 billion ad market. Interpublic Group’s media research and buying division, MAGNA Global, for instance, found...
5 things we learned about building a new media company
Last year was supposed to have ushered in a golden age for journalism. Old and new media alike got infusions from tech-rich entrepreneurs like eBay founder Pierre...
Reaching the right campaign audience
As the number of viewing platforms proliferate and the current state of audience fragmentation, it is important for advertisers to measure their reach with their...
Cashing in on online videos in India
As consumers bid farewell to 2014 and ring in 2015, we take a look at one of the most prominent trend in the digital marketing...
What made it to DMA’s Top 18 most read in 2014
The year 2014 was the year of mobile, thus it is not surprising that articles about marketing on mobile, app monetisation and ad formats on...
The Year in Native Ads
If 2013 was a year of hand wringing over so-called native advertising — a tactic in which ads are meant to mimic editorial content —...
Fraud Vendors Share Impressions On The White Ops/ANA Bot Study
2014 was the year advertisers collectively asked the question, “How much?” As in, viewability aside, how much ad fraud is actually out there? Some of...
