The Echo Chamber: Programmatic’s Multi-Channel Approach Roadblocked by Walled Gardens?
Programmatic advertising continues to be dominated by desktop retargeting, gaming DR, and soft brand metrics. However, there does seem to be a shift in focus...
Tagged: ad network
Creativity. Liberated.
I remember years ago, the first week I started work, as an account executive in advertising. I was sitting in a training room, attending a...
FB’s revised algorithm forces brands to rethink roles of key social platforms
It’s been long drawn out, but it’s finally happened: Facebook organic reach is no longer effective in isolation. This has ramifications for how brands choose...
sovrn Engages Forensiq for Additional Quality Control
Partnership with Forensiq highlights sovrn’s mission to aggressively stamp out fraud from its network of independent, professional publisher sites BOULDER, Colo. & NEW YORK –...
What’s on the mind of top brands right now
It’s marketer-palooza at the Association of National Advertisers’ ANA Brand Conference in Dana Point, California, with brands and agencies (and of course, vendors) coming together...
Native Programmatic Growth Challenged By Tech And Standardization Limitations
The phrase “native programmatic” gets thrown around a lot, but for most advertisers and publishers, it’s still not a reality. Native, by definition, defies standards,...
Fill Out the European Programmatic Survey – Get 20% Off ATS London Tickets
We’re only eight months away from the world’s oldest and largest programmatic event, ATS London. This year we will be hosting ATS London again in...
Programmatic, monetisation top priority for app developers in 2015
App developers and publishers are planning to take their apps further: designing for multiple operating systems and devices, making inventory available on programmatic channels, and...
LinkedIn Sells Nearly Half a Bill Dollars in Ads Last Year
LinkedIn’s advertising revenue reached $153 million in the fourth quarter, a 56% increase over the same time the year prior, the company said Thursday. Advertising,...
Google’s Fight Against Bad AdsOver 500 million ads blocked in 2014
With annual advertising revenues approaching US $60 billion, we all know that Google serves a lot of ads each year. But along with this huge...
Polar Expects to Deliver 20 Billion Native Ads in 2015 for Premium Publishers Globally
NEW YORK – Polar (polar.me), maker of the powerful native advertising platform MediaVoice, has experienced staggering global adoption and growth in the past 12 months....
Forget Traditional Media: Online Search Now Most-Trusted, Popular Media Source
In another blow to beleaguered traditional media, a recent poll discovered that online search engines are winning the battle for status as most-trusted media source....
Why Twitter’s more popular on Madison Avenue than Wall Street
Dick Costolo has been under attack lately, with activist investors calling for him to be removed as Twitter CEO. But you won’t hear such complaints...
The Viewability Mess We’ve Created
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay...
Direct Isn’t Fraud Immune; Google Play Malware
Direct’s Not Fraud-Free White Ops President Eddie Schwartz says fraud concerns persist within automation of direct buys. While advertisers tend to trust that direct deals...
Mobile remarketing tips to engage ecommerce app users
Over 50 per cent of online shoppers worldwide buy on mobiles and an even larger cluster use mobiles to check out products before they buy....
