There’s no doubt about it: spending on digital display advertising in the U.S. is definitely traveling to the social media sites. That market, which will...
The emergence of publisher consortia was underlined in recent weeks as UK publishers began to band together en masse. A month ahead of ATS Paris,...
Eyeota, a player in local audience data, observed a sharp rise of 94 per cent in B2B audience data being purchased in Asia-Pacific during Q4...
We live in a pretty cashless world. Most of us use our credit or debit cards to pay for a majority of our purchases. If...
Integration Facilitates and Supports the Increasing Need for Attention Metrics NEW YORK, NY – Maxifier, the leader in total performance optimization, has extended its partnership...
Retargeting and mobile. They’re not exactly peanut butter and jelly just yet, but AdRoll has plans. For the last 18 months, AdRoll, which began in 2008...
Montreal-based Frank & Oak, a menswear ecommerce company named by Fast Company as one of the “World’s Top 10 Most Innovative Companies of 2015,” thinks...
With digital audio consumption on the rise, advertiser expectations about targeting and buying advertisements are also growing fast. These concerns surfaced Thursday during Mediaocean’s “Radio...
New suite of tools is a simple three-step process that adds insight into revenue projections and streamlines workflow processes for publishers LOS ANGELES & NEW...
ExchangeWire Research’s weekly round up brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research...
In a world where user-centricity has become king, buying TV ad space for generic audiences is now an outdated approach. Unsurprisingly, there’s been speculation of...
Snug and comfortable with how things have always operated, the TV industry will soon face an inflection point where it will need to turn to...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 26/03/2015
First it was music streaming. Now, T-Mobile is giving away Netflix in its bid to lure away subscribers. In a tweet on Wednesday, CEO John...
The digital media advisory firm will expand to offer programmatic advertising consulting NEW YORK – GershonMedia, a leading digital media consultancy, announced today the launch...
Mobile carriers don’t lack for data. Consumption habits, location, usage, email address, physical address, behavior – it’s all there in deterministic black and white. But...
By the standards of BuzzFeed, which tries to maximize how much its content is shared, its campaign for Toyota was a hit. Of everyone who...
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