YouTube’s Engagement Plans; Programmatic TV Hurdles
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YouTube’s Rules Of Engagement YouTube is debuting a new format for its TrueView ads....
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6 predictions impacting programmatic mktg in 2015
As companies gear up for another year full of challenges and opportunities in the marketing technology domain, following are six key trends marketers should be...
Programmatic: not new, but strategic
The advertising industry saw big global brands embracing programmatic and enter the marketplace on 2014. IAB figures shows that programmatic advertising in the UK grew...
When it Comes to Social Network Ad Spend, The Clear Winner Is…
According to Strategy Analytics’ recent Global Social Network Forecast, social networks just crossed the 2 billion users mark for the first time in 2014. Who’s...
AOL Debuts New Demographic Targeting for Brand Advertising
Optimized Demos are available across all AOL technology platforms with comScore validated Campaign EssentialsTM substantiating increases in ad targeting effectiveness by more than 15 percent...
Above & Beyond Programmatic Challenges in LatAm
In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara Krumholz, DynAdmic, general manager, LatAm,...
Blab, Zeno Group team up to predict ‘online trendsetters’
Blab Inc., the marketer’s crystal ball and the only predictive analytics tool that predicts online conversations up to 72 hours in advance, has partnered with...
Mobile Is Eating Everything, Including Ad Tech
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
PureClick Announces Project ZeroBot to Identify Fraudulent Non-Human Traffic in Digital Advertising
Using its accredited click measurement platform, PureClick’s Project ZeroBot will identify non-human traffic that is maliciously clicking on paid ads, the publishers that contribute to...
Inside Condé Nast’s video deals
At Condé Nast, yesterday’s competitors are today’s collaborators. Condé is striking video-distribution deals with publishers such as BuzzFeed, Vox and ABC News, media companies it...
Spotify Not Singing Programmatic Tune, Yet
Spotify says it currently has no plans to support programmatic buying, but a recent recruitment ad for its New York office suggests it may be...
Retargetly Picks Aerospike In-Memory NoSQL Database to Speed Time to Market
Aerospike Powers Latin American Data Management Platform MOUNTAIN VIEW, Calif. – Aerospike, the world’s first flash-optimized database and the fastest database at scale, today announced...
How Publishers Can Fight Fraud
Many publishers don’t know – or don’t want to know – what kind of fraud occurs on their sites. But it’s a reaction not dissimilar...
Private Equity Firms Accelerate Investment In Ad Tech Acquisitions
The past year has seen numerous private equity firms buy ad tech companies. Although there has been slight uptick in the overall volume of transactions...
Top 3 highlights for mobile marketers from Facebook’s ‘F8′
Nearly 66 per cent of Facebook’s advertising revenue last quarter came from mobile ads and this quarter it’s been pegged to be higher. It is...
Rubicon Project to Acquire Chango – Will Bring Access to an Additional $35 Billion of Intent Marketing Spend to Premium Advertising Marketplace; Accelerate Buyer Cloud Initiatives
Acquisition of Canada’s “Fastest-Growing Technology Company” To Accelerate Buyer Business By More Than One Year; Expand Future Offerings to include Keyword, Contextual Targeting, Retargeting, CPC,...
