Is Facebook Becoming the Apple of Digital Ad Sales?
Facebook has become the Apple of digital ad sales. The social network is able to push its ubiquitous product to increasingly higher prices seemingly without...
Tagged: ad network
Layoffs At Rocket Fuel, As Company Begins $30M ‘Efficiency’ Push
As it grapples for profitability, ad net/programmatic media platform Rocket Fuel has initiated layoffs as part of what it called “a new efficiency program that...
Facebook Sustains Mobile Velocity As Q1 Ad Revenue Climbs To $3.5B
As it has done like clockwork for the past eight or so quarters, Facebook on Wednesday reported strong audience and ad revenue growth led by mobile....
Fyber Shells Out Around $11 Million To Acquire Programmatic Tech
Berlin-based mobile ad platform Fyber (formerly SponsorPay) wants to become what it calls a full-stack “specialized supply-side platform.” “Specialized” refers to its focus on the world...
Sizmek Launches Ad Builder for HTML5
New authoring tool streamlines the creation of HTML5 ads for desktop and mobile platforms Austin, TX – Sizmek (NASDAQ: SZMK), an open ad management company...
#mavericksindigital: Go Mobile Or Go Home Says Google
We heard the rumors this was coming, but now it’s here. Google has finally laid down the law. Those who were just skating by without...
Nada Stirratt Named Chief Executive Officer of Verve Mobile
NEW YORK – Verve Mobile, the leader in location-based mobile advertising, today announced the appointment of Nada Stirratt to succeed Tom MacIsaac as chief executive officer, effective immediately. Stirratt...
ATS Paris preview: A Snapshot of 2015
Ahead of his ATS Paris keynote, Emmanuel Crego, ONE by AOL: video, business director, France, gives his take on some of the key market developments...
Case Study Shows Skyhigh ROI with No Cure No Pay SEO
Getting an ROI higher than 1000 % is the reality for a Copenhagen based real estate agent relying on search engine optimization only. An interesting...
DoubleVerify Launches New Programmatic Targeting Solutions with The Trade Desk
DV pre-bid solutions deliver maximum performance for programmatic media buying NEW YORK – DoubleVerify, the recognized leader in digital performance solutions, today announced that the...
The Future of Coupons Could Be Bright with Vibes Smartphone Ads
Everything is going mobile these days. Now, a “new kind of mobile ad promises a future in which you’ll never have to clip or print...
‘Arbitrash’ Is Everyone’s Problem
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Programmatic I/O: Don’t Forget Take Rates When Sizing Total Addressable Market For Ad Tech
Programmatic ad tech companies aren’t properly estimating their total addressable market, said BMO Capital Markets equity research analyst Dan Salmon. Salmon presented a report Thursday at...
Attracting eyeballs through native
Six things you didn’t know about Native Advertising: #1. Native advertising generates up to an 82 per cent increase in brand lift. #2. Native ads...
ExchangeWire Asia-Pacific Weekly Roundup
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: Singapore...
SheKnows Media Launches the #Femvertising Awards and Opens Call for Entries
Representatives from the Clinton Foundation’s No Ceilings: The Full Participation Project, Adweek, Forbes, Huffington Post, the 3% Conference and Pinterest Among This Year’s Panel of...
