Mobile Video Difficult To Crack, But Offers Huge Potential
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Steinberg, senior vice president...
Tagged: ad media
Whither the media plan – 2011 vs 2014
One ExchangeWire source revisits the heady predictions of 2011, compared to market reality in 2014, and ultimately concludes that media spend is still allocated, by...
AppNexus Buys Paris-Based Viewability Firm Alenty
Two months after the Media Ratings Council (MRC) green-lighted viewable impressions as a viable metric for transacting display ads, real-time bidding platform AppNexus has acquired French viewability...
Q1 Roundup: Mobile App Inventory Demands To Bypass Mobile Web
Mobile and video ad spend are rising and, while North America is the leader in ad spend, Europe is catching up, according to quarterly reports...
In A Crowded Video Ad Space, YuMe Turns to Data Science To Tell TV Brand Stories
Following a March launch of its first programmatic platform Video Reach, video ad tech company YuMe showed 40% growth in revenue year-over-year, totaling $37.3 million...
Publishers, Let’s Talk Programmatic CPMs
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
Video Ad Fraud; Broadcasters And Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Ad Fraud In The Wall Street Journal, Mike Shields and Christopher Stewart cover...
Out with banner ads, in with performance-targetting ads
Since the advent of the Web, banner ads have been the most common method used by marketers and their companies to target users with their...
How RTB can help in global mobile inventory monetisation
Monetising digital inventory has been one of the key issues facing businesses for a while now. Even as various online platforms are now seeing some...
FreeWheel Cofounder On The Profound Differences Between Programmatic TV And Display
This upfront season, a number of media conglomerates flirted with programmatic TV. ABC, for instance, is beta testing data-driven ad sales via video ad server FreeWheel’s...
Facebook Programmatic Whiz Jonathan Shottan Jumps To Pinterest (And TellApart)
Need more proof Pinterest is preparing for a big monetization push? The social platform has hired Jonathan Shottan, a former Facebook ad product exec who...
Casale Media: Branding Comes To Programmatic
One sign pointing to the maturation of programmatic ad buying tech is the growth of brand messaging. Whereas just last year, ads bought programmatically were...
CPG Brands Lead Carefully With Programmatic Video Buys
Consumer product goods (CPG) ad spending is in flux, as shown by the public comments of marketers like Kimberly-Clark and technology shifts such as the matching...
Self-Regulatory Body: Widget-Makers Must Also Follow Native-Ad Disclosure Rules
Taboola widget on Entrepreneur magazine’s website.” class=”rightrail” credit=”” image=”http://%%img_server%%/images/bin/image/rightrail/Taboola.jpg” url=”” /> Third-party publishers of headlines and images at the bottom of news articles that link...
Thinknear Rolls Out Location Score, Highlights Accuracy Issues In Location Marketing
Location-based ad network Thinknear (a division of Telenav) on Monday unveiled its Location Score to help advertisers gauge the accuracy of location data. The Location...
Google Explores A Unified CMS And Publisher Ad Platform
Google is developing a content management system (CMS) that would unify editorial, advertising and perhaps commerce activities for media companies, AdExchanger has learned. Beginning in...
