KISS Me, Say Mobile Phone Video Watchers: Short and Sweet Works Wonders
When launching video for mobile phones, advertisers should keep the “KISS” formula in mind. Not the “Keep It Simple, Stupid” caution we’ve come to associate...
Tagged: ad media
AdMedia Partners Advises GlynnDevins in Securing a Strategic Private Equity Investment
M&A firm advises marketing and advertising agency in the senior living space in transaction with Falfurrias Capital NEW YORK – M&A advisory firm AdMedia Partners,...
Comic: Microsoft Leaves The Party
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Sprint, T-Mobile CEOs Wage Feisty Fight On Twitter About Whose Plans Are Worse
Twitter is often touted as a platform that gives a voice to those who may otherwise be unheard. But it also provides a platform for...
The Big Question For Many Microsoft Ad Sellers: How Long Will AOL Jobs Last?
AdExchanger | Microsoft and AOL observers have a lot of questions in the wake of the companies’ landmark search and display ad deal, announced Monday....
Turner Broadcasting: TV Companies Can Have Data Clouds Too
AdExchanger | Time Warner subsidiary Turner Broadcasting revealed during its May upfront a centralized data-management platform to power its ad products. That system is the...
Mobile Supply-Side Platform PubNative Launches Native Advertising on the Apple Watch
Offers Brands Quick, Easy, and User-Friendly Native Integrations on the Watch OS Platform BERLIN, GERMANY – PubNative, a mobile publisher platform that serves scalable and...
PayPal Backs Down on User Requirement to Agree to SMS Messages
If you’re not a big fan of SMS calls and messages to your cell phone — and are a PayPal user — you’ll like PayPal’s...
Vista Equity Partners to Acquire a Majority Stake in Mediaocean
Acquisition signifies new phase of growth and innovation New York, NY – Mediaocean, a leading software company for the advertising world, today announced that a majority...
Mediaocean Acquired By Private Equity Firm Vista
AdExchanger | Updated with comments from CEO Bill Wise. Continuing the trend of private equity investment in ad tech, Vista Equity Partners revealed Monday it...
Second-Party Data About To Go Mainstream
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
From Foundry To Ventures: How Unilever Invests In Startups
AdExchanger | Change or die. The smart brands acknowledge this. It’s one of the reasons why ad tech cabanas and beach houses have taken over...
New Ooyala Study Shows Mobile Audiences Matter Most For Video Consumption and Advertising Growth
Ooyala Q1 Global Video Index reveals trends in premium programmatic trading and personalised experiences boost engagement LONDON, UK — Ooyala, a Telstra subsidiary and a...
Digilant Launches Consumer Persona Data Solution for Pinpointing New Audiences Programmatically
Innovative, Dynamic Offering Identifies Unique Insights to Improve Customer Targeting & Campaign ROI Boston – Digilant, a leading global programmatic media company that partners with...
Facebook Tests Auto-Filling Marketing Forms With People’s Profile Info
A lot of marketers build their businesses by getting people to sign up for things like email newsletters. It’s a way to get people’s contact...
Creative Still Rules At Cannes; Placed Gets New Partnerships
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Cannes, Cont. Cannes coverage continues with a piece by the WSJ’s Jack...
