Snapchat May Buy Ad Tech; Foursquare Takes $45M In A Down Round
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Kicking Tires Snapchat is suddenly sweet on ad tech, so much so...
Tagged: ad media
Mediaocean Acquires BCC AdSystems to Support Agency Workflows in Asia
Software leader’s strategic acquisition enables global media buying and bill/pay for agencies, expanding their capabilities and facilitating greater ROI for campaigns New York, US —...
VideoAmp to Expand Internationally with USD$15m Investment
Today, consumers bounce from screen to screen, publisher to publisher, and advertisers are on a mission to try to keep up. Many cross-screen technology companies...
MediaCom Gauges The Emotional Impact Of Video Ads
AdExchanger | It’s one thing if a consumer views your video ad, but it’s another if they were receptive to your content. In an effort...
Zynga & Rubicon Project Announce New SponsoredPLAY Custom Mobile Advertising Product for Political Campaign Advertisers
Bring Immersive SponsoredPLAY Ad Units to Political Advertising Market for 2016 Elections SAN FRANCISCO and LOS ANGELES – Zynga (Nasdaq:ZNGA), a leading social game developer, and...
Flashtalking Acquires Encore, Adds Attribution Services To Its Offering
AdExchanger | The ad server Flashtalking added attribution analytics to its platform Tuesday with the acquisition of Encore Media Metrics. The terms of the deal...
RNTS Media Completes Acquisition of Heyzap
Fyber and Heyzap Reach Over Half a Billion Monthly Active Users Globally BERLIN, Germany – RNTS Media N.V. (“RNTS”), the parent company of Fyber GmbH,...
Revcontent Acquires ContentClick
Revcontent has announced the acquisition of European content recommendation network, ContentClick. After almost a year of negotiation and planning, the companies say they are joining forces to...
Could You Excuse Me? My Fridge Is Talking to Me.
It is CES week, and everything in your home is becoming ‘smart’. You have intelligent washing machines, telling you when your washing is done. You...
Comic: The New Blinders
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Yahoo Has A Fraud Problem; Time Inc. Struggles With Video
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Ad Fraud? Sources tell CNBC that Yahoo has a fraud problem....
AppNexus Announces Deals With Over 50 New Publishers
Following the launch of the full-stack AppNexus Publisher Suite, the company emerges as clear rival to Google’s publisher business New York – AppNexus, the world’s leading...
Snapchat Is Building An API; Paying For Attention
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. It’s A Snap Snapchat is building an API, unnamed sources tell Digiday’s...
Ad Tech Is Merging With Mar Tech, But Who’s in Charge?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
APAC Ad Tech Too Focused on Last Click
Ad tech vendors in the Asia-Pacific region are way too obsessed with the last click and are ignoring more meaningful interactions with consumers. More importantly,...
Zynga Taps Rubicon Project To Make All Inventory Tradable Via Programmatic Direct
AdExchanger | Zynga has made 100% of its direct-sold inventory available for purchase programmatically, courtesy of Rubicon Project’s guaranteed orders capability. Buyers can access all...
