Yahoo Has A Fraud Problem; Time Inc. Struggles With Video

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Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Ad Fraud? Sources tell CNBC that Yahoo has a fraud problem. “One company that used Yahoo’s programmatic video ad platform said it discovered 30 to 70% of its ads were not running in areas where Yahoo was claiming they were,” Michelle Castillo reports.Continue reading »

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Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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