USPTO Awards Leading Native Advertising Technology Provider a Patent Relating to Programmatically Embedding Branded Content Across Digital Publisher Sites LOS ANGELES, CA – Nativo, the...
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
New Offering Layers on to Mobile-Device-Derived Data to Provide Marketers with More Granularity ATLANTA – Continuing to address mobile marketers’ growing needs for more accurate...
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Chris Cummings,...
New York, N.Y. — Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, released its 2016 Digital Marketer Report. The eighth...
Programmatic Pioneer Brings Data, Intent Signals and Audience Insight to the Oracle Audience Data Marketplace NEW YORK – 33Across, a publisher monetization platform and programmatic...
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Samantha Price,...
AdExchanger | In a major change to its Double Click for Publishers ad server, Google will bring in the real-time bids of a publisher’s outside...
AdExchanger | LUMA Capital Partners, the newly minted venture capital arm of LUMA Partners (per an SEC filing earlier this year), made its first public...
MMW learned Tuesday that Manage, a provider of mobile in-app advertising solutions for advertisers and publishers, is appointing mobile ad veteran Mike Ng to the...
Bot Detection and Mitigation Leader Expands Product Portfolio Leveraging Expertise in Device Fingerprinting and Machine Learning to Revolutionize API Security SAN FRANCISCO – Distil Networks,...
AdExchanger | When YP Canada quietly acquired programmatic mobile ad platform JUICE Mobile for $35 million on March 17, its main concern was to assuage...
Former General Manager of Video Promoted to New Leadership Role EMERYVILLE, CA – Exponential Interactive, one of the largest leading global providers of digital advertising solutions reaching...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 08/04/2016
As VP of e-commerce, digital and data for Unilever North America, Doug Straton has done deals with grocery service Instacart where Unilever pays the $5.99...
AdExchanger | Susan Athey will speak at AdExchanger’s PROGRAMMATIC.IO conference in San Francisco on April 14. Academia has a unique role to play in supporting the...
AdExchanger | It’s possible to sync radio ads and digital billboards to reach drivers with cross-channel messaging – but scale, targeting options and measurement are...
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