Mike Hughes to Step Down as Director General of ISBA
ISBA, the Voice of British Advertisers, has today announced that Director General Mike Hughes will step down in the first quarter of 2017 after 10...
Tagged: ad media
ad:tech New York Releases November 2016 Show Schedule Spotlighting Industry Wide Tech Innovation in Video, Mobile, Virtual Reality, Augmented Reality, Wearables, IoT, Connected Auto, and More
Agenda preview reflects complete transformation of flagship event—with new formats, new voices and re-ignites a culture committed to innovation in all its forms NEW YORK...
Millennials Like Promotions, Too: They Can Influence Purchase Decisions
Millennials may be a tougher crowd to work with established methods, but even this age group (people born roughly between the years 1976 and 2004)...
Comic: Omni-channel?
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
WTF is Youku? A guide for brands
If you are in mainland China and want to watch Michelle Phan’s makeup tutorials online, you won’t be able to access them on YouTube. Instead,...
As Digital Ad Spend Grows, CPG Marketers Still Struggle With Data Scarcity
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
In The Win/Lose World Of Political Advertising, Attribution Is Irrelevant
AdExchanger | Digital ad experts are rising in the political campaign world, but digital’s unique measurement capabilities aren’t coming with them. A big part of...
Bucksense and Peer39 Partner to Provide High Performance Advertising in Brand Safe Environments
NEW YORK – Bucksense, Inc, the programmatic advertising platform built to optimise conversions, not just impressions, has partnered with Peer39® by Sizmek, the world’s largest...
Sizmek and Fuisz Video Partner to Enable Seamless Shoppable Video Ad Serving and Reporting
Integration of Fuisz’ click-responsive interactive video into Sizmek MDX Platform to enable immersive video experiences and drive consumer engagement Austin, TX – Sizmek (NASDAQ: SZMK), the open ad management company...
OpenX Launches Header Bidding Line Item Capability for Ad Server Clients
New feature enables efficient workflow, better price support and precise reporting LOS ANGELES & NEW YORK – OpenX, a global leader in driving superior monetization...
If Vendors Sent Fewer Canned Emails, They Would Reach More Publishers
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Emry DowningHall,...
Comic: Doom and Boom
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Samsung Tops Video Ad Views With South Sudanese Olympian (and Cordless Earbuds)
The final week of the Summer Games in Rio de Janeiro saw continued dominance of Olympic themes in online video advertising. Samsung’s ad campaign featuring...
A System of Record with Data Integrity: Q&A with Impact Radius & Forensiq
14 June, 2016, it was announced that Impact Radius, the marketing and affiliate solutions platform, had acquired ad fraud detection and prevention platform, Forensiq, for...
Technology and QSR Companies Are Top Investors in Mobile Performance Advertising
Opera’s Q2 Mobile First Insights Report Shows Retail and Automotive Brands Also Driving Growth and Consistent Spend in Brand Performance SAN MATEO, CA – As...
Prime M&A Targets: Ad Tech Companies That Own Customer Relationships
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
