Fyber Expands Video SSP with Fyber Deals Library
New Feature Allows Premium Publishers to Increase Revenue by Improving Workflow Efficiency and Enhancing Inventory Value Berlin, Germany – Fyber GmbH (Fyber), an independent advertising...
Tagged: ad media
Where Will Facebook’s Ad Reinsertion Move Leave GroupM?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Why Vox Cares About Making Ads On Its Sites Perform Better
AdExchanger | Let’s be honest: A/B testing is boring, but what about A/B testing on steroids? Vox is juicing up its testing with “creative intelligence”...
Adacus Goes Beyond DCO with Latest Release at DMEXCO
Adacus will be speaking on Sept. 15 at 1:30pm CEST. Come see Adacus at the Startup Village in Hall 6 COLOGNE, Germany – Adacus today announced...
Glispa’s Stack Was Missing Programmatic, So It Snapped Up Mobile Native Ad Exchange Avocarrot
AdExchanger | Glispa keeps scooping up companies. On Tuesday, the Berlin-based mobile ad platform plunked down an undisclosed sum to buy native mobile ad exchange...
Adblock Plus Shifts Into Ad Tech With SSP Product Offer
AdExchanger | German-based Adblock Plus (ABP) today debuted its beta supply-side platform (SSP) offering, called the Acceptable Ads Platform. It marks the company’s first move...
Ogury Raises $15 Million In Series B Funding Led by Idinvest Partners
Funding to support international growth, product development and talent acquisition Ogury, the factual mobile data specialist, has raised $15 million in a Series B funding...
Venmo Strives to Maintain Market Share by Putting Ponies in New Ads
“This is our opportunity to drive awareness and to showcase our personality,” said Kasia Leyden, who joined Venmo a year ago as marketing director. “It...
Carat: Digital Grows, But TV Sees A Resurgence
AdExchanger | The digital takeover of global ad spend ain’t here yet, according to Carat’s global ad forecast. “Not to discount digital by any stretch...
Trolli Partners with AdTheorent and Celtra to Deliver High-Impact, Brand Consistent Digital Advertising Campaign for Sour Brite Brand
Campaign delivers on Promise of “Cross-Screen” Through AdTheorent’s Cross- Environment Map and Celtra’s Universal Expandable Flex Format Ad Unit AdTheorent, Inc., a technology company whose data-driven...
Fusion Builds Out Sales Org Separate From Univision
AdExchanger | When Jason Wagenheim joined Fusion in May as its head of revenue, the Univision-owned pub was regrouping after a tumultuous year. ABC had...
engage:BDR to Acquire mydiveo for $7.4 Million
Move Benefits Premium Advertisers and Further Positions Company as the Cross-Device Partner-of-Choice for Brands Seeking the Most Effective Campaigns Across All Screens LOS ANGELES, CA –...
Snapchat Set to Generate $1 Billion in Revenue Yearly By 2017
According to freshly published industry projections, Snapchat is poised to rocket to new ad revenue heights. “Snapchat’s messages may disappear, but the company’s advertising dollars...
Ad Tech And Building Trust: Lessons From Fin Tech
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Adsquare Serves Up PMPs For Mobile Audience Data (Not Ad Space)
AdExchanger | There are lots of private marketplaces for mobile inventory out there. On Tuesday, Adsquare launched a PMP for mobile data. Supply-side players like...
Adobe Boosts Dynamic Ad Insertion Across Linear And OTT TV Streams
AdExchanger | Dynamic ad insertion is technically easier on over-the-top (OTT) apps, but it’s less prevalent, at least at scale, in live TV and video...
