SAP: If You Acquire Just To Fill A Tech Gap, You Become A Commodity
AdExchanger | When SAP first dove into ad tech, it was under the guise of a standalone incubator – an “intrapreneurship,” as the company calls it...
Tagged: ad media
TVTY Bolsters Team with Three Key Hires
Gregory Gazagne, Criteo EVP EMEA, joins the TVTY board while Pierre Osdoit and Pauline Boisseau strengthen the marketing and sales departments TVTY, the Moment Marketing...
Introducing Contently Live, a Content Hub Optimized for Content Marketers
NEW YORK – Contently, the leading content marketing technology solution, launched Contently Live, a customizable content hub developed specifically for marketers. Contently Live was designed...
FTC Shuts Down Pop-up Ad Scammers
The Federal Trade Commission just shut down the operators of a multinational tech support company that tricked people with alarming pop-up ads. The agency announced...
Online ads need to be viewable for 14 secs to be seen: Report
An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study...
Snapchat Dips Its Toes In Programmatic, But Advertisers Want To See More
AdExchanger | On Thursday – amid strengthening rumors of an IPO – Snapchat finally released its anticipated ads API to enable better automation, targeting and...
iPerceptions Buys Ad Tech Outfit Datacratic In Bid To Activate Survey Data
AdExchanger | Coming during a week of intense ad tech M&A, you could be forgiven for overlooking iPerceptions’ acquisition of ad tech provider Datacratic for...
IDG TechNetwork Named Most Innovative Publisher by The Drum
World’s Largest Tech Media Company Recognized for Market-Leading Digital Advertising Solutions NEW YORK – IDG TechNetwork was named Most Innovative Publisher at The Drum’s Digital...
Jelli’s SpotPlan® Platform Brings New Money to Radio
Jelli announces milestones for its self-service buying platform SpotPlan® at the annual NAB Radio Show as it launches into general release SAN MATEO, CA. –...
Roku Greases The Wheels For Media Companies To Put TV-Style Apps (And Ads) On Its Platform
AdExchanger | At 10 million active accounts strong, Roku is turning to media companies to improve the quality of its streams and ramp up ad...
VideoAmp Achieves Industry’s Highest Video Viewability Rates for Advertisers with the Market’s First Multi-Dimensional Optimization Feature
VideoAmp Utilizes Integral Ad Science Data to Achieve Guaranteed Viewability Rates of 80% or Better; VideoAmp Debuts Transparent and Granular Viewability Measurement and Optimization SANTA...
Who Are the Winners & Losers of dmexco 2016?
The dust has now firmly settled on an exhilarating few days in Cologne at the annual ad tech love-in, dmexco. This year was almost certainly bigger...
Jennifer Catto Joins Tremor Video as Chief Marketing Officer
New York – Tremor Video, Inc. (NYSE: TRMR), a provider of software for video ad effectiveness, announced that Jennifer Catto has joined as Chief Marketing...
Luma And JEGI: Ad Tech Companies Shouldn’t Bet On A Chinese Buyout
AdExchanger | Are the Chinese buyers that have been feasting on Western ad tech companies just starting on their appetizers? Eastern buyouts marked the biggest...
There’s No Reason Not To Be Bullish On Ad Tech
AdExchanger | Private ad tech companies are going public, public ad tech companies are coming off the market, private equity is getting acquisitive – and it’s...
Why brand safety means more than just a blacklist
Dear PulsePoint, I was so excited to see my financial brand’s ads front and center on the Wall Street Journal, but when I woke up...
