Comic: Spooky
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Tagged: ad media
McCann Worldgroup Named ‘Agency Network of the Year’ for Third Time at 2016 Golden Drum Awards in Central & Eastern Europe
6 CEE countries contributed to winning the top award of the festival McCann Worldgroup was recognized as “Agency Network of the Year” at the Golden...
Teads Turns Vertical Video into a Mainstream Solution
New Technology Empowers Advertisers to Easily Transform TV Creative into Vertical Video for Smartphones, with a 360 Effect London – Teads, the inventor of outstream...
Retailers Are Entering The Ad Tech Mix; The AT&T-Time Warner Merger Is Bad For Publishers
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Ecommerce As Media Retailers are rushing headlong into ad tech. The fresh acquisitions of...
Rocket Fuel’s Q3 Earnings Hit Turbulence, But Platform Biz Growth Continues
AdExchanger | While Rocket Fuel’s Q3 revenue missed its guidance, CEO Randy Wootton emphasized the company’s continued transition from an ad net into a platform...
eBay Advertising Launches New ‘Mood Marketing’ Tool After Pilot with Laithwaite’s Wine
eBay Advertising announces the launch of a new tool that will transform targeting on the site, allowing brands to identify shoppers who are in a...
Criteo hires Elie Kanaan as EVP of Marketing
Criteo, the performance marketing technology company, has Elie Kanaan as Executive Vice President of Marketing. Kanaan will lead Criteo’s product marketing, marketing and communications initiatives...
Microsoft Turns to Its Paid Endorsers After Surface Blowback From Coach Belichick
Microsoft went on the offensive Friday with testimonials to its Surface tablet, the official tablet of the NFL, three days after New England Patriots head...
AerServ Partners With Unreel.me As Exclusive Connected TV Mediation Platform
Partnership will provide users with access to video monetization tools IRVINE, CA – AerServ, the only mobile-first video mediation platform, announced a partnership with Unreel...
Magna Global Releases Sunny Programmatic Forecast As Ad Tech Exits Adolescence
AdExchanger | Programmatic is growing, and it’s also growing up. That’s the message from the Magna Programmatic Growth Report released Friday. Magna projects global programmatic...
NetBooster Group Announces the Appointment of Thomas Armbruster as CEO
Tim Ringel steps down as CEO, remains on NetBooster Group Board The Board of Directors of NetBooster SA (FR0000079683 – ALNBT – PEA-PME eligible), the...
Genesis Media Teams with GateHouse Media to Drive Video Advertising Revenue Solutions at Scale
Intelligent Outstream Video Company and Trusted, Premium Publisher to Offer Increased Political Inventory Opportunities in Key Markets During Election Season NEW YORK – Genesis Media,...
Apple News May Not Be Paying Off For Pubs; Twitter’s Troubles Continue
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weak Yield Apple News is boosting traffic, but it may not actually be paying...
Walmart’s TV-On-Demand Service Vudu Tries Out Ad-Supported Video
AdExchanger | Walmart’s streaming movie and TV-on-demand service Vudu is rolling out free, ad-supported video. Vudu, which has been priced on a per-transaction, subscription-free basis...
ad:tech Brings Startup World Cup to New York for U.S. Inaugural Show
NEW YORK – Startup World Cup is partnering with ad:tech, the original industry authority for advertising, marketing and media technology, to host its first ever...
The Trade Desk IPO: Great For Ad Tech, But No Panacea For All Firms With IPO Dreams
AdExchanger | Youssef Squali will speak at AdExchanger’s PROGRAMMATIC I/O Conference in New York on October 27. All eyes are on The Trade Desk as...
