Profero moves global CEO role to Asia
Regional – In what could be a sign of things to come for global ad networks, one of the world’s largest independent digital agencies has...
Tagged: ad media
What Display Ad Tech Can Learn From Wall Street or Not
Q&A with Mikko Kotila, Statsit CEO on display ad tech trends. Source: ClickZ Asia
Facebook Brings Ad Targeting To Newsfeed
Facebook has announced the expansion of the advertising system enabling marketers to tailor messages to users of the popular social network based on their browsing...
5 Really Creative Banner Ads
Display advertising isn’t a wasteland of creativity. Here are five campaigns that showed it’s not the box that’s important but what you put in it....
Desperately Seeking a Digital Media Model
Todd Sawicki of Zemanta, and David Parker of McCann Worldwide share concerns over banner ads and talent. Via digiday,com
Jim Beam set to launch first national TV ad
Jim Beam has announced that it is set to launch its first national TV ad as part on a £9m investment. Maxxium UK has revealed...
A Mexican Wrestler Explains How “Native Ads” Work…
A Mexican Wrestler Explains How “Native Ads” Work lnkd.in/2Dg5vu
A Comprehensive Picture of Digital Video and TV Ad…
A Comprehensive Picture of Digital Video and TV Advertising lnkd.in/ec3Wkf
Healthy growth expected for global ad market
Beijing – China’s advertising market shows signs of slowing after years of stellar growth, but Carat remains optimistic about the global ad market. Source: Marketing...
How Publishers Define Native
For most — including the Atlantic, Politico, Gannett and others — it’s about fitting the ad into the site experience. Via digiday,com
What Digital Ad Sellers Make
For all the talk of machines, sellers of digital media take home a median compensation of $175,000, according to a SellerCrowd-Digiday survey. Via digiday,com
IAB UK: Could ‘Pseudonymous Data’ be the Compromise Where the Privacy Battle is Settled?
Nick Stringer is Director of Regulatory Affairs at IAB UK. Here he addresses the European Commission’s draft data protection proposals: what you need to know...
Tablet ad CTRs massively outperform smartphones, except in retail and dating
This is important for marketers, as the report also shows that clickthrough rates (CTR) for tablets are far higher than on smartphones in both direct...
Imagining a World Without Cookies
The use of third-party cookies is under threat. If restricted, the digital ad world wouldn’t collapse, but it would be very different. Via digiday,com
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-02-27)
Every 60 seconds in social media (infographic): http://t.co/RsfQXQFH # Facebook's New, Entirely Social Ads Will Recreate Marketing: http://t.co/kz86Vesn # comScore Releases the “2012 Mobile Future...
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-02-06)
Olympics to give Procter & Gamble $500M boost: http://t.co/nv4GlMh1 # What Marketers Everywhere Can Learn From P&G's 1,600-Person Layoff: http://t.co/EhC86Cud # Pinterest Rivals Twitter in...
